Media / Crisis Management Specialist

Provide professional media / crisis management training to SPCA key spokespersons / representatives

Project Details

What we need

  • Provide professional media / crisis management training to SPCA spokespersons / representatives on do’s and don’ts when handling media enquiry and interview. Also to provide training and case study sharing on handling crisis


The media/ crisis management specialist will be hosting media and crisis management training session to SPCA spokesperson and representatives on handling media enquiry and interview. The training session has to cover media landscape, do’s and don’ts when handling media enquiries and interviews, crisis management case study sharing.

What we have

We will provide briefing, brand guideline and media coverage for his/her reference.

Why this is important

The training session will provide insights on media landscape and crisis management to SPCA spokesperson and representatives, to generate more positive media exposure on the SPCA’s work on animal welfare.

Project Period

31 Oct 2020 - 22 Oct 2021




20 hours per month

Time Commitment


  • Public Relations
  • Strategic Communication


  • Chinese (Traditional)
  • English

This project is part of the Swire Trust Go-Givers Program

Together with Swire Trust, we've launched the Swire Trust Go-Givers Program which encourages skilled volunteers for their NGOs partners.

From 2020 to 2022, you can volunteer for Swire's NGO partners and redeem educational and experiential rewards. For details, please see here. 🙌🏻

10 outstanding volunteers will also be selected annually as the “Swire Trust Go-Givers of the Year” with special rewards & recognition! Meet our Go-Givers of 2021 here.

Swire Trust Go-Givers Program

About the Organization

Society for the Prevention of Cruelty to Animals (HK)

Society for the Prevention of Cruelty to Animals (HK)


EducationAnimal Welfare

What we do

Our mission is to promote kindness to animals, to protect their health and welfare and to prevent cruelty to animals. We also endeavor to cultivate a deep respect for life in the community through humane education, as we believe this will benefit personal growth and the development of our society.

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