Marketing and Strategy Advisor

Brainstorm, plan and co-create a marketing strategy (budget, content & campaigns) for our new counselling service program

Project Details

What we need

  • Work closely with our team and volunteer marketing team (ex. Digital Marketing Strategist) to develop a roadmap with key milestones and preliminary budget
  • Ideate and advise on an overall marketing strategic plan for our new counselling service program
  • Review and monitor the performance of the implemented marketing strategies regularly
  • Coach the volunteer team to execute online and offline marketing strategies throughout the project period
  • Join us for the 2 online focus groups with our target audience groups (educators and healthcare professionals) - Happening on 22 & 25 Mar (6-7:30pm)
  • Through the findings from our focus groups, brainstorm various ways to engage with our target audiences. Outreach to partners for promotion (if needed)


ReSource is a non-denominational, multi-cultural and a local registered charity which has been providing professional and affordable counselling service since 1973. We are working on a new pilot program which provides online and in-person counselling service for medical professionals and educators during 2022 – 2024. This program aims to increase overall well-being and avoid burnout of both target groups through professional counselling service.

What we have

A briefing session and a close collaboration with our project team. Social media accounts access will be provided.

Why this is important

By improving our digital marketing results (engagement, conversions etc), we will be able to reach a wider range of potential clienteles and efficiently promote our mental health services and support in the field of medical and educational settings.

Project Period

22 Mar 2022 - 22 Feb 2023



Team Project

You’ll be working with other awesome volunteers.


3 hours per week

Time Commitment


  • Growth Strategy
  • Digital Marketing
  • Integrated Marketing
  • Marketing Advisor
  • Marketing Strategy
  • SEM
  • Social Media Ad Campaign Set Up
  • Social Media Strategy
  • Strategy Consulting
  • Social Media Campaign Development


  • Chinese (Cantonese)
  • English

About the Organization

ReSource The Counselling Centre

ReSource The Counselling Centre


HealthCommunity DevelopmentMental Health

What we do

ReSource The Counselling Centre was established almost 50 years ago as a registered charitable organisation offering multi-lingual professional counselling service for people residing in Hong Kong. We offer confidential and professional mental health services such as counselling to individuals, couples, and families, as well as support clients who are in crisis or those with more severe mental illnesses. ReSource aims to empower clients in dealing with their problems and developing their potential. A sliding fee scale provides affordable counselling to all clients.

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