Content Strategist (Facebook, IG, Patreon)
Develop content strategies across different channels to maintain the regular streams of revenue and expanding our community and audiences
Project Details
What we need
- Join us for a 1 hour briefing call to learn about our causes and background
- You will be looking into three main platforms: Facebook, Instagram and Patreon
- Advise and develop the content strategy for the three main platforms by analysing social trends and ensuring that our content are reaching the right audiences
- The strategy planning may involve gathering relevant data on target audiences, conduct a social media audit - You will be working closely with the content creators to come up with ideas
- There should be measurable metrics to allow the team to check on the performance, and we would appreciate if you share your experience as a mini training for the team to learn how to implement the strategies
Background
Short-term speaking, Content Strategists help review and advise on how to improve our existing social media approaches and practices in order to come up with more effective and feasible plans. Long term speaking, would love to explore a variety of revenue streams to diverse our income, generating more stable resources for self sustainability and to not solely rely on public funding. We hope to uplift the overall artistic excellence through supporting the dance artists' various training in Hong Kong / overseas and offer more regular free dance workshops for those underprivileged communities we have been serving in the society.
What we have
(1) You can choose to work remotely or use Tai Po Arts Centre as a meeting / working space, (2) Introduction of our organisation, artists and Indian dance community in HK, (3) Dancing experience and sharing dance stories by our artists and (4) Holistic and concrete experience gained from curation to implementation of the dance initiatives in mutually support relationship
Why this is important
(1) Explore different and regular streams of revenue for self sustainability in order to move our organisation to the next level (2) Building a long term relationship with more like-minded collaborators and even improve our teamwork productivity and effectiveness (3) Audience building locally and internationally (4) Create the next normal through constructing a solid and feasible online platform during global reorganization.
Project Period
17 Jan 2021 - 30 Jun 2021
Location
Remote / In office
Requirements
Time
5 hours per week
Skills
- Brand Awareness
- Data Analysis
- Content Creation
- Market Research
- Google Analytics Review
- Social Media Audit
- Strategic Planning
- Social Media Strategy
- Social Media Ad Campaign Set Up
Language
- Chinese (Cantonese)
- English
Age Range
Swire Trust Go-Givers Program aims to encourage skilled volunteers to support Swire Trust NGO partners in education, marine conservation, and arts.
From now until 2025, 10 outstanding volunteers will be selected annually as the “Swire Trust Go-Givers of the Year" with special and empowering rewards. 40 volunteers who contribute the highest number of hours annually will also be recognised! Meet our previous Go-Givers here and view the rewards here.
About the Organization
BEYOND Bollywood
https://www.beyondbollywood.org
Causes
What we do
At BEYOND Bollywood we stand for advancing the concepts of cultural diversity, equality, respect and community inclusion. Through the power of Bollywood dance with its music, theatre and films, we join hands with different dance practitioners to connect and develop sustainable partnerships with numerous community organizations, Universities, schools and corporates to organize impact projects with the aim of raising public awareness on finding value in people who are undermined and provide opportunity for those who are often overlooked in Hong Kong. We believe that change begins within, through different community engagement initiatives, we do hope to build a bridge for dance practitioners who use their own skills, talents and influence to make an impact in whatever causes they stand for. We dedicate to using movement artistry to elevate the educational and social impact of dance and ultimately all move to a more benevolent community in the city. 創立於2015年的慈善團體，透過印度舞蹈的演出、工作坊、音樂舞蹈劇、電影、舞蹈教育和以舞蹈介入社會的實驗，並以多元文化、平等、尊重和包容的理念，深化社區及跨地域的文化交流平台。
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