e-Commerce Consultant

Help to optimize the museum’s e-Shop experience

Project Details

What we need

  • Provide an audit of existing e-Shop presence, experience and operation and suggest improvements that can be implemented immediately
  • Give an introductory training of running and promoting an e-Shop to the Marketing Team
  • Work with the Marketing Team to develop a 6-month strategy to optimize the museum’s e-Shop in terms of product selection, consumer behavior tracking, search engine, content and social media marketing, conversion, and consumer experience
  • Suggest software or tools to improve the museum e-Shop

Background

We would like to revamp the museum's eShop to improve its performance.

What we have

We will provide a briefing on where we are at, as well as data on the shop performance and promotional effort.

Why this is important

The Hong Kong Maritime Museum is a non-profit registered charity dedicated to preserving, collecting and displaying objects that tell the story about trade and maritime in Hong Kong. By improving the eShop performance, the sales would be a valuable income source to help sustain the museum's work.

Project Period

11 Oct 2021 - 28 Feb 2022

Location

Hong Kong or Remote

Requirements

6hours permonth

Time Commitment

Skills

  • Data Analysis
  • Growth Strategy
  • Digital Marketing
  • Website Analytics
  • Search Engine Marketing
  • Web Design
  • Website Audit
  • Website Development
  • E-Commerce

Language

  • Chinese (Cantonese)
  • English

This project is part of the Swire Trust Go-Givers Program

Together with Swire Trust, we've launched the Swire Trust Go-Givers Program which encourages skilled volunteers for their NGOs partners.

From 2020 to 2022, you can volunteer for Swire's NGO partners and redeem educational and experiential rewards. 10 outstanding volunteers will be selected annually as the “Swire Trust Go-Givers of the Year” with special rewards & recognition!

For details, please see here. 🙌🏻

Swire Trust Go-Givers Program

About the Organization

Hong Kong Maritime Museum

Hong Kong Maritime Museum

www.hkmaritimemuseum.org

Causes

Arts & CultureYouthEducation

What we do

The Hong Kong Maritime Museum is a vibrant, cultural institution dedicated to preserving, collecting and displaying objects that tell the story about trade and maritime in Hong Kong and the Pearl River Delta. A non-profit registered charity founded in 2003 by members of the Hong Kong Shipowners Association, the Museum opened in September 2005 at Murray House in Stanley and relocated in 2013 to Pier 8, in the heart of the Central Harbour Waterfront. Today the Museum attracts 100,000 visitors annually where across 4,400 square metres more than 1,200 objects are displayed in 13 galleries on three levels. All of which uniquely overlooks a bustling Victoria Harbour.

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