我們需要

• Provide an audit of existing e-Shop presence, experience and operation and suggest improvements that can be implemented immediately
• Give an introductory training of running and promoting an e-Shop to the Marketing Team
• Work with the Marketing Team to develop a 6-month strategy to optimize the museum’s e-Shop in terms of product selection, consumer behavior tracking, search engine, content and social media marketing, conversion, and consumer experience
• Suggest software or tools to improve the museum e-Shop

背景資料

We would like to revamp the museum's eShop to improve its performance.

我們可提供的資源

We will provide a briefing on where we are at, as well as data on the shop performance and promotional effort.

對我們的意義

The Hong Kong Maritime Museum is a non-profit registered charity dedicated to preserving, collecting and displaying objects that tell the story about trade and maritime in Hong Kong. By improving the eShop performance, the sales would be a valuable income source to help sustain the museum's work.

服務日期

11 Oct 2021 - 28 Feb 2022

服務地點

Hong Kong or Remote