Public Relations Support (Event-based)
Help us to outreach and coordinate with media partners to promote our virtual conference on supporting wellbeing of people with disabilities & special needs
Project Details
What we need
- Develop a media strategy to maximise awareness and media coverage of our charity & fundraising campaign (incl updating media lists)
- Provide support in engaging and pitching stories to media and journalists
- Weekly catch ups through phone or email - Our meetings can ranging from 15-45 min depending on the progress and discussions needed
Background
We are looking for an PR professional with experience shaping storytelling and pitching media! Children and adults with disabilities or special needs (PWD/SEN) suffer higher incidence of physical and mental health concerns. At the best of times, they experience social exclusion, lack of education or employment opportunities, and limited access to wellbeing services.To support this community, YAMA Foundation’s is hosting its first crowdfunding campaign, "Back To the Mat" encouraging the public to get back to healthy practices after the summer, while supporting communities in need. .
What we have
Support from our project team via regular team calls; media lists from previous events, promotional materials (press release, detailed programme, photos, etc.) in English and Chinese; and a roster of participating teachers and companies eager
Why this is important
YAMA Foundation was created to empower our city’s most vulnerable to fully participate in all aspects of life. As Hong Kong continues to struggle through challenging and uncertain times, the need to broaden our reach and expand support for marginalised communities has never been greater. YAMA's fundraising campaign will allow us to fund a full year of our community outreach programmes, providing accessible yoga and expressive arts therapies to schools, hospices, residential care homes, day training centres, elderly care centres, and NGOs across Hong Kong.
Project Period
17 Aug 2023 - 30 Sep 2023
Location
Remote
Team Project
You’ll be working with other awesome volunteers.
Honorarium available upon completion
Requirements
Time
4 hours per week
Skills
- Writing
- Public Relations
- Partnership Outreach
- Event Marketing
- Press Release
- Strategic Communication
- Media Relations
Experience Level
- Some experience
Language
- Chinese (Cantonese)
- English
Age Range
About the Organization
YAMA Foundation
https://www.yamahk.org
Causes
What we do
YAMA Foundation believes that all people have the fundamental right to feel good in their bodies, peaceful in their minds, live colourful lives, and be part of a caring community -- no matter their background or ability. As a registered charity, YAMA Foundation removes barriers to wellbeing through yoga, art, and meditation therapy programmes that are accessible, rehabilitative, inclusive, and trauma-informed. Since 2016, we have been providing accessible wellbeing services to our city’s most vulnerable populations. Our work spans three core service areas: (1) people with disabilities, special needs (PWD/SEN) and/or chronic illness; (2) people living in poverty; and (3) people living with mental health issues. ● Video introduction - https://youtu.be/ik7SZgyKAe4
Public Relations Support (E...
4 hours per week, 2 months
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