Market Research (Early Childhood Education)

Conduct market research to strengthen our understanding on how to optimising our program and increase brand awareness

Project Details

What we need

  • Join us for a 30 minute briefing call
  • Conduct a marketing analysis - a desk research to understand our organisation's position within the early education industry
  • Update your findings into our marketing database

Background

We are refining Centre's programme structure and hoping to increase brand awareness so children with additional education needs and their families can receive a more comprehensive support from our services.

What we have

A briefing call to learn about our expectations, and the support from the team.

Why this is important

This project will help the CDC understand our position in the early education industry and refine the programme structure, thus matching the needs of children and families in need.

Project Period

01 Aug 2021 - 31 Aug 2021

Location

Remote

Requirements

2 hours per week

Time Commitment

Skills

  • Communication
  • Research
  • Market Research
  • Quantitative Research
  • Qualitative Research

Language

  • Chinese (Cantonese)
  • Chinese (Traditional)
  • English

This project is part of the Swire Trust Go-Givers Program

Together with Swire Trust, we've launched the Swire Trust Go-Givers Program which encourages skilled volunteers for their NGOs partners.

From 2020 to 2022, you can volunteer for Swire's NGO partners and redeem educational and experiential rewards. For details, please see here. 🙌🏻

10 outstanding volunteers will also be selected annually as the “Swire Trust Go-Givers of the Year” with special rewards & recognition! Meet our Go-Givers of 2021 here.

Swire Trust Go-Givers Program

About the Organization

The Child Development Centre

The Child Development Centre

www.cdchk.org

Causes

EducationCommunity Development

What we do

The Child Development Centre (CDC) is a not-for-profit organisation, informally set up in 1976 and officially constituted in 1978. For over 40 years, the CDC has provided support in English and Chinese to children with a wide spectrum of Special Educational Needs (SEN). Our staff members adopt an interdisciplinary approach to facilitate children’s development taking into account each child’s individual needs. We provide a variety of services including assessments as well as group or individual early intervention, embracing speech therapy, occupational/motor therapy, sensory processing and/or social skills training, as well as attention and behavioural support to ignite a child’s learning journey. Aside from providing educational services for children, the CDC is also committed to serving their families as well as the whole community. We help empower parents as well as child-care professionals through family support and counselling services, professional school support and child development training.

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