What we need

• Conduct meetings with TalkitOut's co-founders to understand their vision, mission, core values, and value proposition
• Define the Brand Identity's Mind Identity, Visual Identity, and Behavior Identity
• Develop a clear and concise brand position that differentiates TalkItOut from others in the sector
• Plan and outline advertising and digital marketing strategies that reflect our mission and values
• Develop guidelines for consistent communication and interaction with clients, counsellors, donors, and volunteers
• Work with a graphic designer to define a visual identity in line with the brand identity

Background

We are a startup NGO and filling what we believe is a void in the 'market'. Unlike other regions, there are no resources in Hong Kong that make it easy for LGBTQ+ clients to find "affirmative counselors", meaning mental health practitioners who have the skills to validate clients with a different sexuality or gender identity. We are aiming to build a platform, assessment tools, educational material, to build such resources in Hong Kong. We are also aiming to serve all LGBTQ+ communities (local, expat, ethnic minorities).

What we have

Depending on your level of experience, you can work with an experienced brand identity consultant from the FMCG industry. This person can act as a resource for you should you need to. We are a young NGO and unfortunately do not yet have any funding or facilities in Hong Kong.

Why this is important

We believe that a brand identity is required before we proceed with building any further online presence, including releasing more of our website, starting IG or expanding our website further. Previous attempts to post material online were marred by inconsistency.

Project Period

16 Apr 2025 - 16 May 2025

Location

Remote (Hong Kong)

Team Project

You’ll be working with other awesome volunteers.