我們需要

• Conduct meetings with TalkitOut's co-founders to understand their vision, mission, core values, and value proposition
• Define the Brand Identity's Mind Identity, Visual Identity, and Behavior Identity
• Develop a clear and concise brand position that differentiates TalkItOut from others in the sector
• Plan and outline advertising and digital marketing strategies that reflect our mission and values
• Develop guidelines for consistent communication and interaction with clients, counsellors, donors, and volunteers
• Work with a graphic designer to define a visual identity in line with the brand identity

背景資料

We are a startup NGO and filling what we believe is a void in the 'market'. Unlike other regions, there are no resources in Hong Kong that make it easy for LGBTQ+ clients to find "affirmative counselors", meaning mental health practitioners who have the skills to validate clients with a different sexuality or gender identity. We are aiming to build a platform, assessment tools, educational material, to build such resources in Hong Kong. We are also aiming to serve all LGBTQ+ communities (local, expat, ethnic minorities).

我們可提供的資源

Depending on your level of experience, you can work with an experienced brand identity consultant from the FMCG industry. This person can act as a resource for you should you need to. We are a young NGO and unfortunately do not yet have any funding or facilities in Hong Kong.

對我們的意義

We believe that a brand identity is required before we proceed with building any further online presence, including releasing more of our website, starting IG or expanding our website further. Previous attempts to post material online were marred by inconsistency.

服務日期

16 Apr 2025 - 16 May 2025

服務地點

Remote (Hong Kong)

小組義工項目

您將會跟其他優秀的義工合作。