What we need

• Join us for a briefing call to learn more about our objectives, existing resources available, and context
• Create a document of branding guidelines, including use of primary and secondary colours, fonts and logo (existing logo and a few brand colours are in place but needs to be improved)
• Refine and improve our existing pitch deck
• Create templates that we can use for various communication materials (i.e. social media, letterheads, Google slides, newsletters etc.)
• Share the working files with our team so we can continuously use the materials, ensuring consistency across all resources.

Background

Project Change provides holistic support to youths arrested in the 2019 social movement in Hong Kong. With the timeliness and importance of our cause, we are actively reviewing our brand identity and marketing materials, with an aim to grow our impact and expand our reach. Your work will reach a wide range of viewers, including donors, employers, NGOs, and above all, our youths!

What we have

Content will be provided by our team. Existing logo and a few brand colours are in place but we need some advice on how to improve and standardise going forward. We also have a work-in-progress pitch deck that also needs improvement.

Why this is important

We need to revisit the existing brand design, creating a set of guidelines as well as a professional pitch deck to ensure that there is a brand consistency, and that it effectively communicates our mission. Your work will help effectively promote our cause, one that is extremely timely and socially relevant. This will improve our brand awareness and recognition, in hopes to gain more support in our programmes and causes.

Project Period

11 Apr 2022 - 29 May 2022

Location

Remote