Help us to create our branding guidelines to standardise our promotional materials and increase brand recognition
Project Change provides holistic support to youths arrested in the 2019 social movement in Hong Kong. With the timeliness and importance of our cause, we are actively reviewing our brand identity and marketing materials, with an aim to grow our impact and expand our reach. Your work will reach a wide range of viewers, including donors, employers, NGOs, and above all, our youths!
Content will be provided by our team. Existing logo and a few brand colours are in place but we need some advice on how to improve and standardise going forward. We also have a work-in-progress pitch deck that also needs improvement.
We need to revisit the existing brand design, creating a set of guidelines as well as a professional pitch deck to ensure that there is a brand consistency, and that it effectively communicates our mission. Your work will help effectively promote our cause, one that is extremely timely and socially relevant. This will improve our brand awareness and recognition, in hopes to gain more support in our programmes and causes.
11 Apr 2022 - 29 May 2022
Remote
每週 5 小時
https://www.projectchange.hk
Over 10,000 people were arrested during the 2019 social movement in Hong Kong, of which around 6,500 were under the age of 25. Project Change is a boutique NGO that aims to help these 6,500 youths overcome hardships. Founded in 2020, our strictly politically neutral services include psychosocial counselling and family therapy, legal support, and a comprehensive reintegration program that helps youths identify life opportunities in education and career development. To date, we have provided services to around 300 individuals, including supporting over 130 youths and 150+ of their loved ones. Project Change is steered by a cross-disciplinary team of professionals, with expertise in social work, therapy, psychiatry and legal services.
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