What we need

• Join us for a 1-hour briefing call to learn more about the organisations and project, and to view the new digital platform
• Deepen understanding on the objectives, expectations, our organizations and the future users of the online platform
• Advise on the strategy, design and execution of the go-to-market campaign, targeted to both NGOs and legal professionals
• Join weekly or bi-weekly catch-ups with our team to discuss your progress
• Our team communications are in English, but ideally any marketing materials will be in English and Chinese. If you're proficient in only one of the languages, you're still welcome to apply!

Background

Hong Kong’s pro bono ecosystem is both fragmented and largely uncoordinated. Those seeking free legal support face a patchwork of resources, which all too often do not cover their particular needs. NGOs don’t know how to access legal support, and lawyers struggle to identify where they are needed most. Two HK-based NGOs, PILnet and Equal Justice, both highly active in the Hong Kong legal pro bono sector, are partnering to fix the system. They have been working with Australian charity, Justice Connect, to import a Hong Kong version of their online Pro Bono Portal technology that will enable NGOs to access free legal support from qualified Hong Kong lawyers. We hope that expanding the Portal into Hong Kong will bridge the legal access poverty gap and reduce hardship. However, despite having this awesome product pretty much ready to go, both organisations lack the marketing ‘pizzazz’ and communications skills and connections to bring to market what is, in effect, also a really cool lawtech product, the Australian model for which has garnered international awards.

What we have

Some branding guidelines will be provided, and both NGO teams will be working closely with you.

Why this is important

You will be part of creating systemic change for good that breaks down access to legal support barriers through innovative digital transformation. More NGOs will be able to access pro bono legal assistance, freeing them to focus on other crucial activities, while strengthening Hong Kong’s pro bono ecosystem and increasing access to justice.

Project Period

07 Jun 2022 - 01 Nov 2022

Location

Remote (or if you prefer, in-person in Yau Ma Tei or Sheung Wan)