What we need

• Join us for a 30 minutes call to learn more about our objectives, expectations on the creative direction and our organization
• Create a document of branding guidelines, including use of primary and secondary colours, fonts and logo
• Create templates that we can use for various communication materials (i.e. social media, e-newsletter etc)
• Share the working files with our team so we can continuously use the materials, ensuring consistency across all resources
• We are open to volunteers using any kind of tools to build the templates/ guidelines (Doc/ Canva, any simple tools will do!)

Background

Online Companion is a local self-financing NGO providing one-stop internet-based cognitive behavioral therapy (iCBT) to tackle depression and anxiety. We make innovative tech-based cum human-touch mental health service a sustainable social obligation to maximize client benefits. Our mission is to support every single adult in the community who is in need of self-care as an inner resource to get through tough times or fear of mental illness stigmatization.

What we have

While we don’t have a standard branding guidelines yet, we have a logo, a few brand colours and fonts that we frequently use. We have Facebook and Instagram accounts. Our Facebook page: https://www.facebook.com/OnlineCompanionHK/

Why this is important

We need to revisit the existing brand design, creating a systematic guidelines to ensure that there is a brand consistency, and that it effectively communicates our mission. This will improve our brand awareness and recognition, in hopes to gain more support in our programmes and causes. Volunteer could have extensive opportunity to explore how to create an online mental health service to be efficiency and effective to increase the mental health awareness to the general public.

Project Period

15 Jul 2023 - 15 Aug 2023

Location

Remote