Marketing Research
Help us with our two music programmes - (1) MCF Cradle Programme and (2) MCF U-BOX
Project Details
What we need
- Help us survey target groups, positioning, pricing, and promotion strategy for our two music programmes. Details of our project: (1) Promotion and marketing to recruit students for fee-charging MCF Cradle Programme, a music programme for children aged 1 to 6, using a social enterprise model. Student admission starts from September and classes are starting on October or November. (2) Promotion and marketing of MCF U- BOX, a fun facility for young children and parents to enjoy the magic of the arts through paintings, music, and animated films enhanced by realistic props, and special light and sound effects. Open to public from October 2020.
Why this is important
To recruit more children to learn music by making it a happy experience.
Project Period
20 Sep 2020 - 21 Nov 2020
Location
Hong Kong
Requirements
Time
20 hours in total
Skills
- Marketing Research
Language
- Chinese (Cantonese)
- English
Age Range
Swire Trust Go-Givers Program aims to encourage skilled volunteers to support Swire Trust NGO partners in education, marine conservation, and arts.
From now until 2025, 10 outstanding volunteers will be selected annually as the “Swire Trust Go-Givers of the Year" with special and empowering rewards. 40 volunteers who contribute the highest number of hours annually will also be recognised! Meet our previous Go-Givers here and view the rewards here.
About the Organization
Music Children Foundation
http://musicchildren.org.hk/
Causes
What we do
Established in 2013, Music Children Foundation (MCF) aims to provide free-of-charge music programmes to underprivileged children aged 16 or below in Hong Kong. Students learn to sing, play an instrument, or do both. With the support of donors, patrons, volunteers, and professional musicians, we have been offering music programmes to different age-groups taught by highly-qualified teachers, with public performance a key component of the curriculum. We are hoping to make music part of everyday life, and an instrument of change for the good of Hong Kong.
Marketing Research
20 hours in total, 2 months
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