Digital Marketing Advisor

To review and offer advices and analysis for our e-learning platform's marketing strategy to increase popularity and subscribers

Digital Marketing Advisor
Education
Youth

Posted over 2 years ago. Application closed.

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Project Details

What we need
  • Discuss with tutors and staff to ensure smooth implementation of the marketing plan
  • Review on our current marketing plan of an online learning platform and provide your valuable and professional comments to grow and engage our target audiences
  • Advise on which social media platform to prioritise and focus on, and what content should be distributed to which platform (no content creation required)
  • Teach and offer advices to our team about social media ad campaign management
  • Experiences related to running online courses and/or social media platforms are preferable
Background

Link Education is a social enterprise which aims to have social efficacy by providing schools and institutions with different services. We strive to facilitate the communication between schools and parents, and strengthen SEN students’ social network. We hope to create a caring and inclusive environment. LearnYeah is a local online learning platform under Link Education. We provide online courses related to education, mental health, psychology and more in the future to encourage more people in the education and social work sector to have further studies.

What we have

Our colleagues in charge of social media operation (including Facebook and Instagram), image design and video shooting could provide relevant assistance.

Why this is important

We hope that the candidate could offer advice regarding marketing planning, so that more people in the education and social work sector could learn about our online learning platform, and subsequently choose to purchase courses on our platform for further studies.

Project Period

30 Sep 2021 - 31 Dec 2021

Location

Kowloon Bay or Remote

Requirements

Time

10 hours per month

Skills
  • Online Marketing
  • Search Engine Marketing
  • Social Media Audit
  • Marketing Advisor
  • Marketing Strategy
  • Social Media Strategy
  • Social Media Ad Campaign Set Up
  • Integrated Marketing
  • Digital Marketing
  • Social Media Marketing
Language
  • Chinese (Cantonese)

About the Organization

Link Education Limited

https://www.linkeducation.com.hk

Causes

Education
Youth
What we do

As a social enterprise, we aim to have social efficacy by providing schools and institutions with different services. We believe that each individual is unique. Everyone is born to shine. Students with SENs seem to have to pay more efforts than others in order to shine. Rather than their own efforts, a supportive environment is of more importance. We believe, with the understanding and acceptance from society and schools, support from parents, skills and knowledge from the professionals, and encouragement from peers, every student with SENs can be a shiny star. Therefore, we not only provide tailor-made courses for students, but also strive to facilitate the communication between schools and parents, and strengthen SEN students’ social network. We further take up a social responsibility by recruiting SEN students. We hope to create a caring and inclusive environment.

Digital Marketing Advisor

10 hours per month, 3 months

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