e-Commerce Consultant
Help to optimize the museum’s e-Shop experience
Project Details
What we need
- Provide an audit of existing e-Shop presence, experience and operation and suggest improvements that can be implemented immediately
- Give an introductory training of running and promoting an e-Shop to the Marketing Team
- Work with the Marketing Team to develop a 6-month strategy to optimize the museum’s e-Shop in terms of product selection, consumer behavior tracking, search engine, content and social media marketing, conversion, and consumer experience
- Suggest software or tools to improve the museum e-Shop
Background
We would like to revamp the museum's eShop to improve its performance.
What we have
We will provide a briefing on where we are at, as well as data on the shop performance and promotional effort.
Why this is important
The Hong Kong Maritime Museum is a non-profit registered charity dedicated to preserving, collecting and displaying objects that tell the story about trade and maritime in Hong Kong. By improving the eShop performance, the sales would be a valuable income source to help sustain the museum's work.
Project Period
11 Oct 2021 - 28 Feb 2022
Location
Hong Kong or Remote
Requirements
Time
6 hours per month
Skills
- Data Analysis
- Growth Strategy
- Website Audit
- Web Design
- Search Engine Marketing
- E-Commerce
- Website Analytics
- Digital Marketing
- Website Development
Language
- Chinese (Cantonese)
- English
Age Range
Swire Trust Go-Givers Program aims to encourage skilled volunteers to support Swire Trust NGO partners in education, marine conservation, and arts.
From now until 2025, 10 outstanding volunteers will be selected annually as the “Swire Trust Go-Givers of the Year" with special and empowering rewards. 40 volunteers who contribute the highest number of hours annually will also be recognised! Meet our previous Go-Givers here and view the rewards here.
About the Organization
Hong Kong Maritime Museum
https://www.hkmaritimemuseum.org/
Causes
What we do
The Hong Kong Maritime Museum is a vibrant, cultural institution dedicated to preserving, collecting and displaying objects that tell the story about trade and maritime in Hong Kong and the Pearl River Delta. A non-profit registered charity founded in 2003 by members of the Hong Kong Shipowners Association, the Museum opened in September 2005 at Murray House in Stanley and relocated in 2013 to Pier 8, in the heart of the Central Harbour Waterfront. Today the Museum attracts 100,000 visitors annually where across 4,400 square metres more than 1,200 objects are displayed in 13 galleries on three levels. All of which uniquely overlooks a bustling Victoria Harbour.
e-Commerce Consultant
6 hours per month, 5 months
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