What we need

• Join us for a 30 minutes call to learn more about our objectives, expectations on the creative direction and our organization
• Create a document of branding guidelines, including use of primary and secondary colours, fonts and logo
• Create templates that we can use for various communication materials (i.e. social media, e-newsletter etc)
• Share the working files with our team so we can continuously use the materials, ensuring consistency across all resources

Background

HKGCSE seeks to enhance its brand to address challenges like limited recognition and inconsistent messaging. Through evaluation and research, the project will assess the current brand identity, market trends, and competitors. Based on the findings, a brand enhancement plan will be developed, focusing on refined visuals, consistent messaging, and a cohesive communication strategy. The goal is to strengthen HKGCSE's brand, improve recognition, foster loyalty, and drive growth.

What we have

While we don’t have a standard branding guidelines yet, we have a logo, a few brand colours and fonts that we frequently use.

Why this is important

We need to revisit the existing brand design, creating a systematic guidelines to ensure that there is a brand consistency, and that it effectively communicates our mission. This will improve our brand awareness and recognition, in hopes to gain more support in our programmes and causes.

Project Period

04 Oct 2023 - 31 Oct 2023

Location

Remote/Kwun Tong