Brand Designer
Design a new logo, with fixed grid and future related design guideline
Project Details
What we need
- Design a new logo for our new sub-brand of a series of food products.
- Design a fixed grid for food products that is clear and universal despite using it on different categories of food product.
- Design a guideline that should include the usage of sub-brand logo, colour tone, colour palette, font, food styling and photo styling.
- Design one simple line-drawing woman's head image as part of the fixed grid.
Background
Festyle is a five-year-old social enterprise that aims at promoting women’s employment and empowerment, as well as healthy dining culture in Hong Kong. Festyle also established a program, HOME-trepreneur, intended to empower women and develop their own products and brands in accordance with Festyle's mission in promoting women empowerment. As a sub-brand of Festyle, our team hopes to work with an experienced designer to ensure brand consistency and effective visual communications while preserving the uniqueness and characteristics of each product.
What we have
(1) Logo and design guideline of the “Mother brand” (2) The brand story and concept of our newly developed sub-brand(3) Basic and raw logo of HOME-trepreneur project
Why this is important
To enable our social enterprise to reach a broader clientele and generate bigger social impacts, the design of our sub-brand is crucial to highlight our program, Hong Kong’s first food-manufactory base entrepreneurship training program and to assist more women to achieve their dreams and promote their high-quality homemade products.It is also important to ensure that our consumers/customers are able to associate our sub-brand to our mother brand without any hesitation.
Project Period
23 Aug 2021 - 30 Sep 2021
Location
Remote
Requirements
Time
7 hours per week
Skills
- Brand Design
- Logo Design
- Brand Identity
Language
- Chinese (Cantonese)
- Chinese (Traditional)
- English
About the Organization
Festyle (Hong Kong) Limited
https://www.festyle.hk
Causes
What we do
Festyle is a social enterprise that aims at promoting women employment and empowerment, as well as healthy dining culture in Hong Kong. Festyle makes use of seasonal ingredients and housewives’ household wisdom to deliver ready-to-cook cuisine boxes, catering services, and workshops. City dwellers are pursuing a healthy lifestyle, yet the busy work schedule leaves them with insufficient time to take care of their fresh and healthy food demands. On the other hand, many housewives who have spent many years taking care of family are experienced and knowledgeable in food nutrition and cooking. However, there is a lack of opportunities to effectively utilize their skills and expertise, resulting in wasting the manpower and traditional wisdom of these homemakers. Festyle recruits experienced homemakers to design recipes and menus, purchase ingredients, and process them into ready-to-cook packages. We hope to help the busy city dwellers shorten the preparation time for dinner and satisfy their healthy dining wishes while providing tailor-made job opportunities for women to unleash their potential. Considering the nature of different ingredients and applying traditional wisdom, our women employees design seasonal menus and recipes. The dishes also incorporate some secret cooking skills and tips accumulated by them throughout the years. With prepared fresh ingredients and attached cooking tips to each cuisine box, even rookies can cook in a convenient and simple way, as well as enjoy the warmth of home cooking.
Brand Designer
7 hours per week, 1 month
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