Brand Designer
Update our branding guideline to ensure brand-consistency and effective visual communications of our value proposition
Project Details
What we need
- Review our current design guideline to create an updated visual identity guideline in a PDF through Adobe Illustrator for branding and design purposes.
- Visual Identity Guideline: font style and color palette suggestions, tagline, graphic elements (not more than 5) , graphic samples, graphic mood board, and photography moodboard
- Liaise with the team per week (2 hours maximum each), including (1) Kick-start meeting, (2) Team meeting on the usage of the visual guideline
Background
Festyle is a five-year-old social enterprise that aims at promoting women employment and empowerment, as well as healthy dining culture in Hong Kong. The current design guideline was created five years ago when Festyle only delivered ready-to-cook cuisine boxes in its preliminary stage. Now, we have extended our services to catering services, workshops as well as a micro-entrepreneurship program for housewives. As we grow and do the design work ourselves, we see an urgent and crucial need for an updated design guideline for our team to work from. We hope to work with an experienced designer to work with our team to ensure brand consistency and effective visual communications with our target audience. We would provide all materials you need and would be happy to get in touch with you via WhatsApp at any time to facilitate the process.
What we have
(1) Current basic design guideline (2) Examples of previous design contents and photography
Why this is important
Festyle's top priorities in 2021 are branding and marketing, so as to enable our social enterprise to scale up its business, reach broader clientele, and generate bigger social impacts. We see an urgent and crucial need for our design materials to be on brand and aligned with our target audience and social mission.
Project Period
25 Apr 2021 - 31 May 2021
Location
Remote
Honorarium available upon completion
Requirements
Time
6 hours per week
Skills
- Brand Design
- Branding
- Brand Identity
Language
- Chinese (Cantonese)
- Chinese Traditional
- English
Age Range
About the Organization
Festyle (Hong Kong) Limited
https://www.festyle.hk
Causes
What we do
Festyle is a social enterprise that aims at promoting women employment and empowerment, as well as healthy dining culture in Hong Kong. Festyle makes use of seasonal ingredients and housewives’ household wisdom to deliver ready-to-cook cuisine boxes, catering services, and workshops. City dwellers are pursuing a healthy lifestyle, yet the busy work schedule leaves them with insufficient time to take care of their fresh and healthy food demands. On the other hand, many housewives who have spent many years taking care of family are experienced and knowledgeable in food nutrition and cooking. However, there is a lack of opportunities to effectively utilize their skills and expertise, resulting in wasting the manpower and traditional wisdom of these homemakers. Festyle recruits experienced homemakers to design recipes and menus, purchase ingredients, and process them into ready-to-cook packages. We hope to help the busy city dwellers shorten the preparation time for dinner and satisfy their healthy dining wishes while providing tailor-made job opportunities for women to unleash their potential. Considering the nature of different ingredients and applying traditional wisdom, our women employees design seasonal menus and recipes. The dishes also incorporate some secret cooking skills and tips accumulated by them throughout the years. With prepared fresh ingredients and attached cooking tips to each cuisine box, even rookies can cook in a convenient and simple way, as well as enjoy the warmth of home cooking.
Brand Designer
6 hours per week, 1 month
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