Event Marketing Advisor
Advise and support us in implementing our marketing plan for our event happening on 16 April
Project Details
What we need
- Join us for a call or f2f meeting for an hour to learn more about our organization and event objectives
- Review our marketing plan and ideas and offer your suggestion to raise awareness of our event, reaching more target audiences
- Support us in the implementation of our marketing plan for our baseball event (Intergenerational Baseball League) which will be hosted on 16 April 2023
- Help us to establish strategic partnerships with stakeholders (e.g. media) to boost our event in a short time period
- Volunteers with 5+ years experience is preferred
Background
The "Hong Kong Intergenerational Baseball League" program uses baseball as a medium to encourage youths and elderly individuals aged 50+ to learn from each other through sports and games, and work together in pursuing their dreams. Interested youths and elderly individuals are selected to form intergenerational baseball teams. These teams go through a three-month "Intergenerational Spring Training" before participating in the official competition. Our goal is to make baseball a popular sport for both young and old by establishing the "Hong Kong Intergenerational Baseball League" as an annual intergenerational event in Hong Kong.
What we have
We will provide a briefing to align the expectations, objectives, and goals of the event. Our team will support you throughout the process. You are also invited to meet and play with our intergenerational baseball team to gain a better understanding of our players and our project mission.
Why this is important
Our organization's first public event is the "Hong Kong Intergenerational Baseball League". Our goal is to promote baseball as a popular sport for both the young and old by establishing it as an annual event in Hong Kong. In the long-run, we aim to encourage the community to form more intergenerational baseball teams and promote age integration and intergenerational sports.
Project Period
01 Mar 2023 - 16 Apr 2023
Location
Remote
Honorarium available upon completion
Requirements
Time
20 hours in total
Skills
- Public Relations
- Social Media
- Event Marketing
- Marketing Advisor
Experience Level
- Some experience
- Extensive experience
Language
- Chinese (Cantonese)
About the Organization
Empathy For the Elderly
https://www.eldpathy.hk
Causes
What we do
Founded in 2015, Empathy for the Elderly is a charitable organization which is committed to help Hong Kong rise above the challenge of ageing population through the empowerment of older adults and promotion of inter-generational solidarity. We believe that the young and old generations have a lot of things in common and can be harmoniously bonded with each other by providing them with unique and memorable experience. We are dedicated to deliver a wide variety of intergenerational experiential learning programs, which include immersive drama theatres, expressive art therapy workshops, youtuber broadcasting programs as well as the Hong Kong Intergenerational Baseball League. Since 2017, we have served more than 300 schools, elderly centres and nursing homes with over 5000 youth and elderly beneficiaries. We enjoy developing mutual understanding and respect between the generations, enhancing quality of life of our elderly members as well as promoting a more positive image of the elderly in society.
Event Marketing Advisor
20 hours in total, 2 months
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