What we do

OUR MISSION is to revolutionize the mental health culture in Hong Kong by promoting self-awareness and social awareness as essentially elements of emotional well-being and prevention of mental illness. We aim to lead the charge in sparking a cultural transformation, empowering individuals to honor and express their emotions, seek the support they need, understand each other and foster compassionate responses to emotional distress. We commit to preventive services and support for mental health as fundamental strategies to mental health issues. We advocate for a collective mindset that everyone is entitled to open to “weakness” and vulnerability and face adversity and life changes with love and support . OUR VISION is to lead Hong Kong into a future where mental health and emotional vulnerability are embraced as pillars of a healthy society. We visualize a culture where seeking help is not only destigmatized but is also seen as an act of courage and a step towards personal growth. We dream of a world that recognizes mental distress as part of life's natural ebb and flow, and where a stigma-free, supportive community exists, valuing open and compassionate attitudes to enhance well-being and strengthen interpersonal connection.