Marketing and Strategy Advisor

Review our marketing strategy and analytics, and provide digital marketing recommendations for our programs

Marketing and Strategy Advisor
Poverty
Education
Community Development

Posted about 2 years ago. Application closed.

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Project Details

What we need
  • Join a 1-hour briefing call
  • Review our digital marketing strategy, including Facebook, Instagram, and Google Analytics
  • Propose and offer advice on CantoGather’s marketing plan
  • Help facilitate the implementation of the proposed strategies
  • Participate in 2 to 3 one hour online meetings during the project period
Background

An Integrated Approach for an Integrated Society. We integrate Cantonese language and multicultural education in our programs to bring forth social integration. We work with primary schools to empower their non-Chinese children to establish their identity as Hong Konger through language and cultural learning while training others to grow in cultural intelligence. We would love to find a marketing advisor to help review our current marketing strategies and make recommendations on improving resource allocation for better engagement and conversations.

What we have

We will have visual and content support from our team. Social media account access will be provided. Previous crowdfunding campaigns and the current social media strategy plan will be provided as references.

Why this is important

In order for CantoGather to reach more of Hong Kong’s community, we need to get our passion and word out to raise public awareness and reach a wider audience! This project will build CantoGather’s brand, allowing us to transform our community!

Project Period

01 Mar 2022 - 08 Apr 2022

Location

Remote

Requirements

Time

20 hours in total

Skills
  • Marketing Planning
  • Google Analytics
  • Search Engine Marketing
  • Social Media Strategy
  • Digital Marketing
Language
  • Chinese (Cantonese)
  • Chinese (Traditional)
  • English

Swire Trust Go-Givers Program aims to encourage skilled volunteers to support Swire Trust NGO partners in education, marine conservation, and arts.

From now until 2025, 10 outstanding volunteers will be selected annually as the “Swire Trust Go-Givers of the Year" with special and empowering rewards. 40 volunteers who contribute the highest number of hours annually will also be recognised! Meet our previous Go-Givers here and view the rewards here.

About the Organization

CantoGather

https://www.cantogather.com

Causes

Poverty
Education
Community Development
What we do

Understanding and empowering our non-Chinese neighbours in love through language and multicultural education. We work with NGO and school partners to provide a professional and fun Chinese language programme to non-Chinese children and organise cultural programmes for relationships to be built between our Chinese volunteers and non-Chinese families.

Marketing and Strategy Advisor

20 hours in total, 1 month

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