Marketing and Strategy Advisor

Review our marketing strategy and analytics, and provide digital marketing recommendations for our programs

Project Details

What we need

  • Join a 1-hour briefing call
  • Review our digital marketing strategy, including Facebook, Instagram, and Google Analytics
  • Propose and offer advice on CantoGather’s marketing plan
  • Help facilitate the implementation of the proposed strategies
  • Participate in 2 to 3 one hour online meetings during the project period

Background

An Integrated Approach for an Integrated Society. We integrate Cantonese language and multicultural education in our programs to bring forth social integration. We work with primary schools to empower their non-Chinese children to establish their identity as Hong Konger through language and cultural learning while training others to grow in cultural intelligence. We would love to find a marketing advisor to help review our current marketing strategies and make recommendations on improving resource allocation for better engagement and conversations.

What we have

We will have visual and content support from our team. Social media account access will be provided. Previous crowdfunding campaigns and the current social media strategy plan will be provided as references.

Why this is important

In order for CantoGather to reach more of Hong Kong’s community, we need to get our passion and word out to raise public awareness and reach a wider audience! This project will build CantoGather’s brand, allowing us to transform our community!

Project Period

01 Mar 2022 - 08 Apr 2022

Location

Remote

Requirements

20 hours in total

Time Commitment

Skills

  • Digital Marketing
  • Marketing Planning
  • Google Analytics
  • Search Engine Marketing
  • Social Media Strategy

Language

  • Chinese (Cantonese)
  • Chinese (Traditional)
  • English

This project is part of the Swire Trust Go-Givers Program

Together with Swire Trust, we've launched the Swire Trust Go-Givers Program which encourages skilled volunteers for their NGOs partners.

From 2020 to 2022, you can volunteer for Swire's NGO partners and redeem educational and experiential rewards. For details, please see here. 🙌🏻

10 outstanding volunteers will also be selected annually as the “Swire Trust Go-Givers of the Year” with special rewards & recognition! Meet our Go-Givers of 2021 here.

Swire Trust Go-Givers Program

About the Organization

CantoGather

CantoGather

www.cantogather.com

Causes

PovertyEducationCommunity Development

What we do

Understanding and empowering our non-Chinese neighbours in love through language and multicultural education. We work with NGO and school partners to provide a professional and fun Chinese language programme to non-Chinese children and organise cultural programmes for relationships to be built between our Chinese volunteers and non-Chinese families.

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