Public Relations Specialist

To maintain public visibility of Books & Beyond and to advocate social-emotional learning

Project Details

What we need

  • Implement public relations plans and strategies of Books and Beyond
  • Educate the public about the importance of social-emotional learning
  • Copy-edit content for an array of communication deliverables


An effective Books & Beyond public relations plan can build recognition and help inspire supporters and volunteers. In the meantime, it can promote our ethos of social-emotional learning (SEL) which is the core competencies for students to success in school and in life.

What we have

A well-structured organization and a clear vision and mission

Why this is important

By promoting our work in local schools with an effective publicity campaign on social-emotional learning (SEL), we are hoping to educate the public and eventually bring forth a curriculum in all schools where they will provide a holistic education that involves the stimulation and training of both cognitive and affective domains of a child.

Project Period

07 Oct 2020 - 30 Aug 2021


15 hours in total

Time Commitment


  • Public Relations


  • Chinese (Traditional)
  • English

This project is part of the Swire Trust Go-Givers Program

Together with Swire Trust, we've launched the Swire Trust Go-Givers Program which encourages skilled volunteers for their NGOs partners.

From 2020 to 2022, you can volunteer for Swire's NGO partners and redeem educational and experiential rewards. For details, please see here. 🙌🏻

10 outstanding volunteers will also be selected annually as the “Swire Trust Go-Givers of the Year” with special rewards & recognition! Meet our Go-Givers of 2022 here.

Swire Trust Go-Givers Program

About the Organization

Books and Beyond Reading Club

Books and Beyond Reading Club



What we do

Books & Beyond Reading Club is a Hong Kong-based organization providing free innovative English learning programs for students of lesser means. By focusing on social-emotional learning, we nurture reading, writing & listening skills as well as self-identity and self-confidence, providing our students with the tools to succeed in and out of the classroom.

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