SEO Specialist

Help us to optimize the content on our website based on analytics and keyword research

Project Details

What we need

  • Review and analyze our website analytics to gauge which areas of the site have more traffic
  • Research keyword trends and to discuss improvements to be made with our team
  • Update our website's existing content to include more keywords
  • Ensure that the revised content is of high quality

Background

We are a DANCE charity in need of visual designs for our social media and to increase the visibility of our website, it will also be crucial for our upcoming events and program promotions. Long-term speaking, we would love to explore a variety of revenue streams to diversify our income, generate more stable resources for self-sustainability, and not solely rely on public funding. We hope to uplift the overall artistic excellence through supporting the dance artists' various training in Hong Kong / overseas and offer more regular free dance workshops for those underprivileged communities we have been serving in society.

What we have

1. We have basic branding guidelines (ex. color and logo), a website, and previous content for your reference. 2. You can choose to work remotely or use Tai Po Arts Centre as our meeting/working space 3. Introduction of our organization, artists, and Indian dance community in Hong Kong 4. Free dance classes and sharing dance stories by our artists 5. Holistic and concrete experience gained from curation to implementation of the dance initiatives in mutually supporting relationship

Why this is important

1. Explore different and regular streams of revenue for self-sustainability in order to move our organisation to the next level 2. Building a long-term relationship with more like-minded collaborators and even improving our team productivity and effectiveness 3. Audience building locally and internationally 4. Create the next normal by constructing a solid and feasible online platform during global reorganization.

Project Period

10 Jul 2022 - 31 Oct 2022

Location

Remote / In office

Requirements

4 hours per week

Time Commitment

Skills

  • Data Analysis
  • Marketing
  • Google Analytics
  • Google Analytics Review
  • SEO
  • Google Ads
  • Digital Marketing

Experience Level

  • Extensive experience

Language

  • Chinese (Cantonese)
  • English

About the Organization

BEYOND Bollywood

BEYOND Bollywood

www.beyondbollywood.org

Causes

HealthCommunity DevelopmentArts & Culture

What we do

At BEYOND Bollywood we stand for advancing the concepts of cultural diversity, equality, respect and community inclusion. Through the power of Bollywood dance with its music, theatre and films, we join hands with different dance practitioners to connect and develop sustainable partnerships with numerous community organizations, Universities, schools and corporates to organize impact projects with the aim of raising public awareness on finding value in people who are undermined and provide opportunity for those who are often overlooked in Hong Kong. We believe that change begins within, through different community engagement initiatives, we do hope to build a bridge for dance practitioners who use their own skills, talents and influence to make an impact in whatever causes they stand for. We dedicate to using movement artistry to elevate the educational and social impact of dance and ultimately all move to a more benevolent community in the city. 創立於2015年的慈善團體,透過印度舞蹈的演出、工作坊、音樂舞蹈劇、電影、舞蹈教育和以舞蹈介入社會的實驗,並以多元文化、平等、尊重和包容的理念,深化社區及跨地域的文化交流平台。

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