What we need

• Review and analyze our website analytics to gauge which areas of the site have more traffic
• Research keyword trends and to discuss improvements to be made with our team
• Update our website's existing content to include more keywords
• Ensure that the revised content is of high quality

Background

We are a DANCE charity in need of visual designs for our social media and to increase the visibility of our website, it will also be crucial for our upcoming events and program promotions. Long-term speaking, we would love to explore a variety of revenue streams to diversify our income, generate more stable resources for self-sustainability, and not solely rely on public funding. We hope to uplift the overall artistic excellence through supporting the dance artists' various training in Hong Kong / overseas and offer more regular free dance workshops for those underprivileged communities we have been serving in society.

What we have

1. We have basic branding guidelines (ex. color and logo), a website, and previous content for your reference. 2. You can choose to work remotely or use Tai Po Arts Centre as our meeting/working space 3. Introduction of our organization, artists, and Indian dance community in Hong Kong 4. Free dance classes and sharing dance stories by our artists 5. Holistic and concrete experience gained from curation to implementation of the dance initiatives in mutually supporting relationship

Why this is important

1. Explore different and regular streams of revenue for self-sustainability in order to move our organisation to the next level 2. Building a long-term relationship with more like-minded collaborators and even improving our team productivity and effectiveness 3. Audience building locally and internationally 4. Create the next normal by constructing a solid and feasible online platform during global reorganization.

Project Period

10 Jul 2022 - 31 Oct 2022

Location

Remote / In office