Social Media Strategist / Advisor

Brainstorm, plan and advise on the social media strategy (no implementation needed) for a young social enterprise team.

Project Details

What we need

  • Help us with creating strategies to enhance brand awareness, engage target audience, and drive website traffic for our monthly subscription scheme.
  • Advise on which social media platform (Facebook, Instagram, Youtube, and Linkedin) to focus on, and what content should be distributed on what platform (no content creation and execution required).
  • Come up with a preliminary budget and milestone plan of three months for our team to work from.
  • Liaise with the team biweekly (2 hours maximum), including a kick-start call.

Background

Festyle is a five-year-old social enterprise that aims at promoting women employment and empowerment, as well as healthy dining culture in Hong Kong. Our major product offering is ready-to-cook cuisine boxes in a monthly subscription model. Having been trying to create different content on different platforms in the past, we see an urgent and crucial need on analyzing what platform and strategies would be effective for us to focus on with our limited resources. We hope to work with an experienced marketing advisor to work with our team on our brand promotion to enhance brand awareness and engagement. We would provide all materials you need and would be happy to get in touch with you via WhatsApp at any time to faciliate the process.

What we have

(1) Current basic design guideline (2) Example of previous marketing and design contents

Why this is important

Festyle's top priorities in 2021 are branding and marketing, so as to enable our social enterprise to scale up its business, reach broader clientele, and generate bigger social impacts. We see an urgent and crucial need for a marketing strategy plan for us to effectively utilize our resources to achieve marketing goals.

Project Period

20 Apr 2021 - 20 Jul 2021

Location

Remote

Honorarium available upon completion

Requirements

5hours perweek

Time Commitment

Skills

  • Digital Marketing
  • Google Analytics Review
  • Social Media
  • Social Media Ad Campaign Set Up
  • Social Media Audit
  • Social Media Marketing
  • Social Media Strategy

Language

  • Chinese (Cantonese)
  • Chinese (Traditional)

About the Organization

Festyle (Hong Kong) Limited

Festyle (Hong Kong) Limited

www.festyle.hk

Causes

HealthGender Equality

What we do

Festyle is a social enterprise that aims at promoting women employment and empowerment, as well as healthy dining culture in Hong Kong. Festyle makes use of seasonal ingredients and housewives’ household wisdom to deliver ready-to-cook cuisine boxes, catering services, and workshops. City dwellers are pursuing a healthy lifestyle, yet the busy work schedule leaves them with insufficient time to take care of their fresh and healthy food demands. On the other hand, many housewives who have spent many years taking care of family are experienced and knowledgeable in food nutrition and cooking. However, there is a lack of opportunities to effectively utilize their skills and expertise, resulting in wasting the manpower and traditional wisdom of these homemakers. Festyle recruits experienced homemakers to design recipes and menus, purchase ingredients, and process them into ready-to-cook packages. We hope to help the busy city dwellers shorten the preparation time for dinner and satisfy their healthy dining wishes while providing tailor-made job opportunities for women to unleash their potential. Considering the nature of different ingredients and applying traditional wisdom, our women employees design seasonal menus and recipes. The dishes also incorporate some secret cooking skills and tips accumulated by them throughout the years. With prepared fresh ingredients and attached cooking tips to each cuisine box, even rookies can cook in a convenient and simple way, as well as enjoy the warmth of home cooking.

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