What we need

• Provide support in developing and executing a digital marketing strategy (ex. make social media ad buying)
• The strategy is to maximise awareness and storytelling around our virtual conference on 23 April (Sat)

Background

We are looking for someone with direct experience running paid campaigns on social media! Children and adults with disabilities or special needs (PWD/SEN) suffer higher incidence of physical and mental health concerns. At the best of times, they experience social exclusion, lack of education or employment opportunities, and limited access to wellbeing services.To support this community, YAMA Foundation’s bi-annual Accessible Wellbeing Conference (AW2022) aims to promote inclusive recreation as a means of enhancing physical, emotional, and social wellbeing for PWD/SEN and people with mobility challenges, and to raise awareness of the issues and solutions affecting quality of life for these communities.•• Highlights video from 2020 event: https://youtu.be/Et7kiGY8750

What we have

(1) Budget provided for paid marketing campaigns (2) Ongoing support & content updates with our project team (3) Social media promotional materials (English/Chinese)

Why this is important

YAMA Foundation was created to empower our city’s most vulnerable to fully participate in all aspects of life. As Hong Kong continues to struggle through challenging and uncertain times, the need to broaden our reach and expand support for marginalised communities has never been greater.AW2022 is YAMA’s response to this community in desperate need. In order to maximise our impact, people need to be made aware of the event and the related underlying social issues.

Project Period

14 Mar 2022 - 30 Apr 2022

Location

Remote

Team Project

You’ll be working with other awesome volunteers.