Digital Marketer (Ad Campaigns)
Help us to promote our virtual conference supporting wellbeing of children & families with disabilities / special needs through paid campaigns
Project Details
What we need
- Provide support in developing and executing a digital marketing strategy (ex. make social media ad buying)
- The strategy is to maximise awareness and storytelling around our virtual conference on 23 April (Sat)
Background
We are looking for someone with direct experience running paid campaigns on social media! Children and adults with disabilities or special needs (PWD/SEN) suffer higher incidence of physical and mental health concerns. At the best of times, they experience social exclusion, lack of education or employment opportunities, and limited access to wellbeing services.To support this community, YAMA Foundation’s bi-annual Accessible Wellbeing Conference (AW2022) aims to promote inclusive recreation as a means of enhancing physical, emotional, and social wellbeing for PWD/SEN and people with mobility challenges, and to raise awareness of the issues and solutions affecting quality of life for these communities.•• Highlights video from 2020 event: https://youtu.be/Et7kiGY8750
What we have
(1) Budget provided for paid marketing campaigns (2) Ongoing support & content updates with our project team (3) Social media promotional materials (English/Chinese)
Why this is important
YAMA Foundation was created to empower our city’s most vulnerable to fully participate in all aspects of life. As Hong Kong continues to struggle through challenging and uncertain times, the need to broaden our reach and expand support for marginalised communities has never been greater.AW2022 is YAMA’s response to this community in desperate need. In order to maximise our impact, people need to be made aware of the event and the related underlying social issues.
Project Period
14 Mar 2022 - 30 Apr 2022
Location
Remote
Team Project
You’ll be working with other awesome volunteers.
Requirements
Time
3 hours per week
Skills
- Digital Advertising
- Social Media Campaign Development
- Social Media Strategy
- Social Media Ad Campaign Set Up
- Digital Marketing
Language
- Chinese Traditional
- English
Age Range
About the Organization
YAMA Foundation
https://www.yamahk.org
Causes
What we do
YAMA Foundation believes that all people have the fundamental right to feel good in their bodies, peaceful in their minds, live colourful lives, and be part of a caring community -- no matter their background or ability. As a registered charity, YAMA Foundation removes barriers to wellbeing through yoga, art, and meditation therapy programmes that are accessible, rehabilitative, inclusive, and trauma-informed. Since 2016, we have been providing accessible wellbeing services to our city’s most vulnerable populations. Our work spans three core service areas: (1) people with disabilities, special needs (PWD/SEN) and/or chronic illness; (2) people living in poverty; and (3) people living with mental health issues. ● Video introduction - https://youtu.be/ik7SZgyKAe4
Digital Marketer (Ad Campai...
3 hours per week, 2 months
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