Case Study Copywriter (English)

Produce a case study on a shared value business model with provided information

Project Details

What we need

  • Join a 1-hour brief to understand precisely our needs
  • Work closely with our Communications and Marketing Manager
  • Write a draft (300 words) based on provided documents and research
  • Edit the first draft according to our comments


Do well or do good? It's possible both ways with Creating Shared Value. Since the 2011 Harvard Business Review article, Creating Shared Value has grown from a revolutionary concept to a widely adopted practice aligning purpose and profit. As part of the global network, Shared Value Initiative Hong Kong takes part in the global 10 Years campaign. The 10th-anniversary campaign will roll out content aiming at educating & engaging business leaders on the Shared Value journey. You will provide compelling stories to support our campaign on our different platforms (website, social media) and among our Members.

What we have

Branding guidelines, documentation, research, and a detailed brief will help you get started. You will work with an enthusiastic team that likes to have fun and really cares about what they are building.Your story will go out among our corporate Members, on our social media platforms and website. If your first story meets our needs, you will access other copywriting opportunities.

Why this is important

By volunteering for us, you will act as a force of change for a better future. You will help us inspire business leaders to embrace Shared Value in their companies and join the global movement towards a purpose-driven economy.

Project Period

17 Jul 2021 - 31 Aug 2021


Remote / Quarry Bay

Team Project

You’ll be working with other awesome volunteers.


5 hours in total

Time Commitment


  • Communication
  • Copywriting
  • Writing
  • Content Creation
  • Storytelling


  • English

About the Organization

Shared Value Initiative Hong Kong

Shared Value Initiative Hong Kong


What we do

Shared Value creates measurable economic value for an organisation in the form of new revenue or cost savings, while generating value for the community by improving social or environmental conditions. Creating Shared Value (CSV) – as defined by Prof. Michael Porter & Mark Kramer in their influential Harvard Business Review article – is a business strategy that creates competitive advantage by aligning profit and purpose. CSV uses a business’s core expertise to help solve problems we face as a society profitably and fosters collaboration between the public, private and non-profit sectors to maximise social impact.

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