Social Media Copywriter (Mental Health)

Co-create mental health social media content for our new counselling service program

Project Details

What we need

  • Work closely with our team and volunteer social media team (ex. Digital Marketing Strategist) to co-create social media content together
  • Write 8 x 100- 300 words social media posts a month (Interest and knowledge on mental health / psychology is preferred)
  • Research on various mental health-related topics, mainly focussing on job burn-out
  • Support on other marketing materials copywriting once per quarter
  • Participate in regular meetings / calls with our Leadership Team


ReSource is a non-denominational, multi-cultural and a local registered charity which has been providing professional and affordable counselling service since 1973. We are working on a new pilot program which provides online and in-person counselling service for medical professionals and educators during 2022 – 2024. This program aims to increase overall well-being and avoid burnout of both target groups through professional counselling service.

What we have

A briefing session and a close collaboration with our project and volunteer team. Social media accounts access will be provided.

Why this is important

By improving our digital marketing results (engagement, conversions etc), we will be able to reach a wider range of potential clienteles and efficiently promote our mental health services and support in the field of medical and educational settings.

Project Period

15 May 2022 - 14 May 2023



Team Project

You’ll be working with other awesome volunteers.


3 hours per week

Time Commitment


  • Copywriting
  • Content Creation
  • Social Media Copywriting
  • Digital Marketing
  • Strategic Communication


  • Chinese (Cantonese)
  • English

About the Organization

ReSource The Counselling Centre

ReSource The Counselling Centre


HealthCommunity DevelopmentMental Health

What we do

ReSource The Counselling Centre was established almost 50 years ago as a registered charitable organisation offering multi-lingual professional counselling service for people residing in Hong Kong. We offer confidential and professional mental health services such as counselling to individuals, couples, and families, as well as support clients who are in crisis or those with more severe mental illnesses. ReSource aims to empower clients in dealing with their problems and developing their potential. A sliding fee scale provides affordable counselling to all clients.

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