PR & Media Relations (Outreach)

Outreach and engage with media to promote our new subsidized counselling service program

PR & Media Relations (Outreach)
Community Development
Mental Health

Posted about 1 year ago. Application closed.

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Project Details

What we need
  • Identifying and approaching potential media to promote the subsidized counseling service to Teachers, Doctors and Nurses
  • Engaging media and story pitching to media and journalists
  • Preparing press release / story interview to let the public learn about mental health needs of educators and healthcare professionals
  • Having media connection is preferred
  • Participate in regular meetings / calls with our Leadership Team

ReSource is a non-denominational, multi-cultural and a local registered charity which has been providing professional and affordable counselling service since 1973. We are working on a new pilot program which provides online and in-person counselling service for medical professionals and educators during 2022 – 2024. This program aims to increase overall well-being and avoid burnout of both target groups through professional counselling service.

What we have

A briefing session and a close collaboration with our project and volunteer team.

Why this is important

By improving our digital marketing results (engagement, conversions etc), we will be able to reach a wider range of potential clienteles and efficiently promote our mental health services and support in the field of medical and educational settings.

Project Period

01 Aug 2022 - 06 Jun 2023



Team Project

You’ll be working with other awesome volunteers.



3 hours per week

  • Communication
  • Copywriting
  • Media Buying
  • Partnership Outreach
  • Media Engagement
  • Press Release
  • Storytelling
Experience Level
  • Some experience
  • Extensive experience
  • Chinese (Cantonese)
  • English

About the Organization

ReSource The Counselling Centre


Community Development
Mental Health
What we do

ReSource The Counselling Centre was established almost 50 years ago as a registered charitable organisation offering multi-lingual professional counselling service for people residing in Hong Kong. We offer confidential and professional mental health services such as counselling to individuals, couples, and families, as well as support clients who are in crisis or those with more severe mental illnesses. ReSource aims to empower clients in dealing with their problems and developing their potential. A sliding fee scale provides affordable counselling to all clients.

PR & Media Relations (Outre...

3 hours per week, 10 months

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