PR & Media Relations (Outreach)
Outreach and engage with media to promote our new subsidized counselling service program
Project Details
What we need
- Identifying and approaching potential media to promote the subsidized counseling service to Teachers, Doctors and Nurses
- Engaging media and story pitching to media and journalists
- Preparing press release / story interview to let the public learn about mental health needs of educators and healthcare professionals
- Having media connection is preferred
- Participate in regular meetings / calls with our Leadership Team
Background
ReSource is a non-denominational, multi-cultural and a local registered charity which has been providing professional and affordable counselling service since 1973. We are working on a new pilot program which provides online and in-person counselling service for medical professionals and educators during 2022 – 2024. This program aims to increase overall well-being and avoid burnout of both target groups through professional counselling service.
What we have
A briefing session and a close collaboration with our project and volunteer team.
Why this is important
By improving our digital marketing results (engagement, conversions etc), we will be able to reach a wider range of potential clienteles and efficiently promote our mental health services and support in the field of medical and educational settings.
Project Period
01 Aug 2022 - 06 Jun 2023
Location
Remote
Team Project
You’ll be working with other awesome volunteers.
Requirements
Time
3 hours per week
Skills
- Communication
- Copywriting
- Media Buying
- Partnership Outreach
- Media Engagement
- Press Release
- Storytelling
Experience Level
- Some experience
- Extensive experience
Language
- Chinese (Cantonese)
- English
Age Range
About the Organization
ReSource The Counselling Centre
http://www.resourcecounselling.org/
Causes
What we do
ReSource The Counselling Centre was established almost 50 years ago as a registered charitable organisation offering multi-lingual professional counselling service for people residing in Hong Kong. We offer confidential and professional mental health services such as counselling to individuals, couples, and families, as well as support clients who are in crisis or those with more severe mental illnesses. ReSource aims to empower clients in dealing with their problems and developing their potential. A sliding fee scale provides affordable counselling to all clients.
PR & Media Relations (Outre...
3 hours per week, 10 months
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