KOL Outreach

Research potential influencers and social media channels to promote sustainable living

KOL Outreach
Community Development
Environment
Food Waste

Posted about 1 month ago. Application closed.

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Project Details

What we need
  • Join us for a 30 minutes call to learn more about our objectives and our organization
  • Help on digital marketing research to identify potential KOLs and social media channels for collaboration on public awareness/engagement
  • Compile the required information on a Google spreadsheet
  • Reach out to potential KOLs through various channels, such as email or social media platforms
  • Contribute ideas and suggestions for maximising the impact of KOL collaborations and optimising outreach strategies
Background

We are launching a new ongoing cleanup project which is focused on building a stronger understanding of/empower individuals within Hong Kong's EM community. We are looking for KOL who are open to partnering with us to promote the project.

What we have

We will create a Google spreadsheet for the volunteer to easily fill in the information and also provide guidance throughout the project e.g. what kind of influencers would be the best fit for the campaign.

Why this is important

To start a new initiative in promoting sustainable living within Hong Kong EM communities, we would like to build and grow our online engagement channels. The research will identify potential collaborators on social media channels to grow our audience base, in order to effectively reach out to our target audiences

Project Period

01 May 2024 - 25 Jun 2024

Location

Remote

Requirements

Time

3 hours per week

Skills
  • Marketing Research
  • Partnership Outreach
  • Social Media Marketing
Experience Level
  • Some experience
  • Extensive experience
Language
  • Chinese (Cantonese)
  • English

Swire Trust Go-Givers Program aims to encourage skilled volunteers to support Swire Trust NGO partners in education, marine conservation, and arts.

From now until 2025, 10 outstanding volunteers will be selected annually as the “Swire Trust Go-Givers of the Year" with special and empowering rewards. 40 volunteers who contribute the highest number of hours annually will also be recognised! Meet our previous Go-Givers here and view the rewards here.

About the Organization

Green Hour 綠色時刻

https://www.greenhourhk.com

Causes

Community Development
Environment
Food Waste
What we do

Established in 2018, Green Hour aims to promote a sustainable lifestyle through education, events and campaigning. Having already organised multiple beach cleanups, 'plogs' as well as Hong Kong's first 'Plastic Attack', Green Hour has begun establishing itself in the area. More recently, Green hour has started its Bun Run initiative, rescuing surplus food items from being sent to landfill and distributing them, as well as other essentials, to those in need in the community. To date, Green Hour supports roughly 100 individuals on a weekly basis, with plans to expand over the coming months.

KOL Outreach

3 hours per week, 2 months

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