Marketing and Branding Strategy Advisor
Brainstorm and advise on marketing & branding strategies to increase awareness and engagement with our existing and potential stakeholders
Project Details
What we need
- Work with our team to develop a roadmap for key milestones, objectives and next steps for marketing and branding
- Brainstorm and recommend strategies to increase reach and engagement of our social media (Facebook and Instagram)
- Suggest marketing strategies to encourage purchases of our organisation merch as part of fundraising
- Suggest website content/ graphics improvements to enhance organisation branding
Background
Gender Empowerment supports the transgender community in Hong Kong through their Gender Transition - by providing the appropriate information and resources, we help trans individuals go through the different stages of their gender transition, to adapt to the changes in their appearances, bodies, daily lives and social relationships. Six years into our organisation development, we are now looking into further consolidating our branding and extending our reach within and beyond the community. We are working on utilising the resources and platforms we have on hand to build a stronger brand name and awareness, to network with varies parties with the ultimate goal of self-sustaining and development.
What we have
(1) Database of knowledge: A variety of toolkits, publications and educational materials (ex. short film production, guidebooks) (2) Team support: We will work closely with you, providing you briefing sessions and we will share the ideas and concepts we already have in mind (3) Access to our social media and website platforms
Why this is important
By improving our branding reach and awareness, including our digital marketing performance and product merchandise sales, we will be able to reach a wider audience within and beyond our community, to further assist in sustainable organisation development.
Project Period
10 Apr 2022 - 10 May 2022
Location
Remote
Team Project
You’ll be working with other awesome volunteers.
Requirements
Time
5 hours per week
Skills
- Brand Awareness
- Growth Strategy
- Product Marketing
- Social Media
- Brand Development
- E-Commerce
- Website Analytics
- Marketing Strategy
- Digital Marketing
Language
- Chinese (Cantonese)
- English
Age Range
About the Organization
Gender Empowerment
https://genderempowerment.org/
Causes
What we do
Gender Empowerment is a charitable self-help organisation (NGO) supporting the transgender community. “Integrate into society, building harmony” is our vision, so that members of the transgender community would be able to help themselves and one another. By providing the appropriate information and resources, we help trans individuals go through the different stages of their gender transition, to adapt to the changes in their appearances, bodies, daily lives and social relationships. We encourage everyone, especially transgender or gender diverse individuals, to positively live with their gender identities and gender expressions, and integrate into the society. We also provide support to family members of transgender persons.
Marketing and Branding Stra...
5 hours per week, 1 month
Sign up
What type of account would you like to create?
- VolunteerI’m looking to join the experiences and volunteer.
- Non-profitMy organization is looking for volunteers.
- Login to an existing account
Single Sign On
Your organization uses SSO for Time Auction login.
Sign in with your workplace credentials.
