What we need

• Join calls to learn about our initiative and discuss its brand design requirements
• Provide styling examples that fit our branding
• Create the visual identity of our initiative, including and not limited to the color palette, typography, tone of voice, and other distinctive assets
• Ensure designs accurately reflect our initiative’s desired image and messaging
• Work with our web designer to ensure that our website's visual elements align with the established brand identity and convey the desired brand messaging and personality
• Design visual content template as per branding guidelines for our social media platforms, mailchimp, and website, ensuring designs are on-brand
• Honorarium of HK$500 will be provided

Background

Effective Giving Hong Kong (EGHK) is a new initiative of Effective Altruism Hong Kong. The platform provides a localized version of a successful donation platform. It offers educational material and personalized advice to help people in Hong Kong maximize the impact with their charitable donations.You will be joining a small volunteer team to steer the brand design of this new website. The aim is to help us define the overall brand identity, craft a visually appealing and emotionally engaging website that resonates with potential donors, and develop a brand that is easily recognizable and recalled.

What we have

An opportunity to join an ambitious project to help others achieve 100x impact with their donations.Regular contact with our communication lead.A certificate of completion.At the end of the project, there may be an opportunity to have 1-1/ small group meetings with local and global experts in Effective Altruism to discuss how you can maximize your impact. Honorarium: HK$500

Why this is important

When money is directed with rigor, evidence, and ambition towards the world's pressing and neglected problems, there is potential to generate 100x the impact compared to an average charity.We need a coherent branding that effectively communicates our initiative’s vision and mission and improves our brand awareness.Your input as a brand designer will help the initiative establish credibility, build trust, and elicit emotional engagement with potential donors, supporting the work to effectively help many others in need.

Project Period

28 Jun 2024 - 31 Aug 2024

Location

Remote / In-person

Team Project

You’ll be working with other awesome volunteers.

Honorarium available upon completion