What we need

• Join us for a 1 hour briefing call to learn more about our digital marketing objectives and our organisation
• Advise the team on digital marketing strategies, including channels, budgeting, planning
• Check in with the team bi-weekly through a 30-minute Zoom call to track progress and revise next steps

Background

We are launching an app called Awesum Care (安心三寶) to help people in need (in particular elderly) to create three essential documents for advance care planning: Advanced Directives, Enduring Power of Attorney and Will.

What we have

Our team and our Digital Marketing Advisor will be working closely with the volunteer, providing he/she with guidance on next steps, access to relevant accounts and other support as required.

Why this is important

This project will help us to share the importance of the three documents and increase people's awareness on the aging population. We are working hard to increase penetration rate of these 3 documents (currently at 0.05%) to help Hong Kong deal with the ageing population crisis.

Project Period

01 May 2022 - 30 Jun 2022

Location

Remote

Team Project

You’ll be working with other awesome volunteers.