Digital Marketing Support

Support us in developing and implementing digital marketing strategies to promote Advance Care Planning App (安心三寶) to elderly and carers

Project Details

What we need

  • Join us for a 1 hour briefing call to learn more about our digital marketing objectives and our organisation
  • Advise the team on digital marketing strategies, including channels, budgeting, planning
  • Check in with the team bi-weekly through a 30-minute Zoom call to track progress and revise next steps


We are launching an app called Awesum Care (安心三寶) to help people in need (in particular elderly) to create three essential documents for advance care planning: Advanced Directives, Enduring Power of Attorney and Will.

What we have

Our team and our Digital Marketing Advisor will be working closely with the volunteer, providing he/she with guidance on next steps, access to relevant accounts and other support as required.

Why this is important

This project will help us to share the importance of the three documents and increase people's awareness on the aging population. We are working hard to increase penetration rate of these 3 documents (currently at 0.05%) to help Hong Kong deal with the ageing population crisis.

Project Period

01 May 2022 - 30 Jun 2022



Team Project

You’ll be working with other awesome volunteers.


12 hours in total

Time Commitment


  • Content Creation
  • Social Media Marketing
  • Digital Marketing
  • Social Media Ad Campaign Set Up


  • Chinese (Cantonese)
  • Chinese (Traditional)

About the Organization

DocPro Services Limited

DocPro Services Limited


ElderlyHealthCommunity Development

What we do

Our mission is to promote and make Advance Care Planning documents (Will, Enduring Power of Attorney and Advance Directive) accessible to the people in need. In particular, our goal is to increase the penetration rate of these documents to help the ageing population in Hong Kong.

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