Digital Marketing Advisor / Strategist
Provide strategic advice on digital marketing strategy for the promotion of Advance Care Planning App (安心三寶) to elderly and carers
Project Details
What we need
- Join us for a 1-hour discussion on our current marketing plan, performance and upcoming objectives / goals
- Review our current performance and offer your professional advice on how to let more people know our brand
- Advise on socicontent strategy for social media channels (Facebook, Instagram and Youtube)
- Work closely with our marketing and content creation team to implement the proposed strategies
- Catch up meetings will be held every 2 weeks depending on progress
- 5+ experience in Digital Marketing for NGOs
Background
We are launching an app called Awesum Care (安心三寶) to help people in need (in particular elderly) to create three essential documents for advance care planning: Advanced Directives, Enduring Power of Attorney and Will.
What we have
Our team and our Digital Marketing Advisor will be working closely with the volunteer, providing he/she with guidance on next steps, access to relevant accounts and other support as required.
Why this is important
This project will help us to share the importance of the three documents and increase people's awareness on the aging population. We are working hard to increase penetration rate of these 3 documents (currently at 0.05%) to help Hong Kong deal with the ageing population crisis.
Project Period
15 Apr 2022 - 15 Jun 2022
Location
Remote
Team Project
You’ll be working with other awesome volunteers.
Requirements
Time
4 hours per month
Skills
- Digital Advertising
- Search Engine Marketing
- Social Media Strategy
- Social Media Ad Campaign Set Up
- Digital Marketing
- Strategy Consulting
Language
- Chinese (Cantonese)
Age Range
About the Organization
DocPro Services Limited
https://www.awesumcare.com
Causes
What we do
Our mission is to promote and make Advance Care Planning documents (Will, Enduring Power of Attorney and Advance Directive) accessible to the people in need. In particular, our goal is to increase the penetration rate of these documents to help the ageing population in Hong Kong.
Digital Marketing Advisor /...
4 hours per month, 2 months
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