Digital Marketing Advisor / Strategist

Provide strategic advice on digital marketing strategy for the promotion of Advance Care Planning App (安心三寶) to elderly and carers

Project Details

What we need

  • Join us for a 1-hour discussion on our current marketing plan, performance and upcoming objectives / goals
  • Review our current performance and offer your professional advice on how to let more people know our brand
  • Advise on socicontent strategy for social media channels (Facebook, Instagram and Youtube)
  • Work closely with our marketing and content creation team to implement the proposed strategies
  • Catch up meetings will be held every 2 weeks depending on progress
  • 5+ experience in Digital Marketing for NGOs


We are launching an app called Awesum Care (安心三寶) to help people in need (in particular elderly) to create three essential documents for advance care planning: Advanced Directives, Enduring Power of Attorney and Will.

What we have

Our team and our Digital Marketing Advisor will be working closely with the volunteer, providing he/she with guidance on next steps, access to relevant accounts and other support as required.

Why this is important

This project will help us to share the importance of the three documents and increase people's awareness on the aging population. We are working hard to increase penetration rate of these 3 documents (currently at 0.05%) to help Hong Kong deal with the ageing population crisis.

Project Period

15 Apr 2022 - 15 Jun 2022



Team Project

You’ll be working with other awesome volunteers.


4 hours per month

Time Commitment


  • Digital Advertising
  • Digital Marketing
  • Search Engine Marketing
  • Social Media Ad Campaign Set Up
  • Social Media Strategy
  • Strategy Consulting


  • Chinese (Cantonese)

About the Organization

DocPro Services Limited

DocPro Services Limited


ElderlyHealthCommunity Development

What we do

Our mission is to promote and make Advance Care Planning documents (Will, Enduring Power of Attorney and Advance Directive) accessible to the people in need. In particular, our goal is to increase the penetration rate of these documents to help the ageing population in Hong Kong.

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