Marketing Strategist & Support (Outdoor Advertisement)

Support in developing and executing marketing strategies for outdoor advertisements of our Anniversary Campaign, including MTR & bus stations

Project Details

What we need

  • Join us for a 30-min brief call to learn more about our organization, the theme & objectives for the ad campaign (in early August)
  • Propose slogan, communication plan, & key visual idea for the ads (by mid-Aug)
  • Work closely with our marketing team to implement the proposed strategies
  • Confirm the visual (by early Sep)
  • 1+ years of experience in offline advertising marketing & copywriting are preferred

Background

The ad campaign celebrates CCF Anniversary campaign and will launch in Oct - Nov 2022 in Hong Kong. There will be posters in MTR / bus stations.

What we have

(1) Branding Guidelines (2) Preliminary idea on Theme (3) Previous marketing materials. You will be required to sign a copyright consent form before the event.

Why this is important

This helps us to raise public awareness on children cancer and showcase our services to the public.

Project Period

01 Aug 2022 - 23 Sep 2022

Location

Remote

Requirements

12 hours per month

Time Commitment

Skills

  • Copywriting
  • Marketing Advisor
  • Marketing Strategy

Experience Level

  • Some experience
  • Extensive experience

Language

  • Chinese (Cantonese)
  • Chinese (Traditional)
  • English

About the Organization

Children's Cancer Foundation

Children's Cancer Foundation

www.ccf.org.hk

Causes

Community DevelopmentYouthHealth

What we do

Founded in 1989, the mission of Children’s Cancer Foundation (CCF) is to improve the quality of life for young cancer patients and their families in caring for their physical, psychological and social well-being through the provision of professional and holistic psychosocial services including Child Life, family counselling, palliative and home care, integrated education and financial assistance. It also helps doctors to improve the survival rate of child cancer patients through the sponsorship of expensive drugs, research and diagnostic tests. Receiving no subvention from the government, it solely relies on donations from individuals and corporations in the community to support its ongoing services.

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