Noah Alper, founder of Noah's Bagels and Bread & Circus, has almost four decades of business experience in a variety of industries. He is a serial entrepreneur, with a deep knowledge of the food industry and whose experience includes concept creation, marketing, retailing, food service and sales management. His book, Business Mensch: Timeless Wisdom for Today's Entrepreneur, is a practical and spiritual guide to help aspiring entrepreneurs find success and satisfaction in their work.