ABOUT TOMMY LI Tommy Li (李永銓) is a brand consultant and designer from Hong Kong. He is famed for his unique style and his bold use of dark humor. Working throughout Hong Kong, China, Japan, and Italy, Li is a shining example of the few in his field that have succeeded in the international market. Li graduated from Hong Kong Polytechnic University’s School of Design, and has since garnered close to 600 awards for his work. Tommy Li Design Workshop was named one of the 2009-2010 Top 10 Branding Companies in China by China’s Interbrand website. He was cited by the best-selling design magazine in Japan, Agosto, as the single most influential graphic designer of the next decade in Hong Kong. In 2010, in collaboration with Swire Properties, Li held a solo exhibition, “Visual Dialogue – Tommy Li and Exhibition of Works Over 20 Years” at ArtisTree in Hong Kong. In 2018, the “Projects ∙ Objects ∙ Play ─ Tommy Li P.O.P. Design Show" was held at Hong Kong Heritage Museum to reflect the design innovations and creative ideas of Li. The exhibition displayed his selected works, including posters, sculpture installations and latest woodcut series. Through these exhibits, people can learn more about Li’s achievements over 35 years in the design industry and his philosophical ideas about the economy, pop culture, art and design. --- ABOUT VINCENT TSUI Tsui Yuen (徐緣), whose original name is Tsui Chun-man, is a professional in marketing brand management, as well as a famous author and business speaker. He was a part-time lecturer in the Chinese University of Hong Kong, The Hong Kong Polytechnic University and HKU School of Professional and Continuing Education. After graduating from the Faculty of Business Administration of The Chinese University of Hong Kong in 1999, he joined British American Tobacco plc. as a management trainee, and left as a brand manager. In 2004, he joined Unilever plc., being in charge of the promotion of food business. He was then employed by Mentholatum as the Director of Sales and Marketing, engaging in brand management of skincare products and medicine. Since 2009 he has used Tsui Yuen as his pen name and started writing about Marketing & Advertising. In 2012, Tsui Yuen was invited to write a column for “Sky Post” and "House News". His passages then extended to other media platforms, such as "Apple Daily", "100 Most” and “Pentoy”. Tsui released several personal publications, in which “Cool Marketing” (《型銷》) became the top of the whole year in 2014 Eslite Annual Bestsellers of the Finance and Business group. It was also selected in the PageOne Bestsellers, and won the first Golden Book Award (Non-Literature—Life and Health). At the end of 2014, Tsui joined Next Mobile, the subsidiary of Next Digital Limited, as a Chief Marketing Officer. In early 2017, he started his own marketing consultancy firm, Toast Communications, which specializes in content marketing.