Lisa founded Sheer Lingerie (www.sheer.com.hk) in 2011 out of frustration of the lack of undergarment choices in Hong Kong. Three years later, Sheer has developed into a go-to lingerie boutique for every occasion, and a notable name in the local fashion scene. Having lived over a decade in Europe & New York pursuing a career in Global Marketing and Product Development for beauty giants like Shiseido and L’Oreal, Lisa moved to Hong Kong to right a wrong. Frustrated at the difficulty of finding the perfect strapless bra, Lisa realised there was a huge gap in Hong Kong for a one-stop lingerie boutique that is stylish and fashion forward without breaking the bank. Sheer was created in the image of Lisa's dream of lingerie boutique - Hong Kong's premier lingerie destination carrying over 30 designer labels including Chantelle, Stella McCartney, and Mimi Holliday. Sheer is also big supporter to charities such as Vision First, Mother's Hope and Mother's Heart, collecting thousands of used bras each year and donating to victims of human trafficking and and domestic violence.