Meet Stephen S.Y. Wong, CEO of Asia Miles

Meet Stephen S.Y. Wong, CEO of Asia Miles
This experience has ended. It collected 147 volunteer hours.
One of the most pioneering CEOs in Hong Kong who has grown Asia Miles to 9 million members with 700 program partners worldwide in just 6 years.


Stephen S.Y. Wong has been Chief Executive Officer of Asia Miles Limited since July 2011. He is responsible for managing Asia’s leading travel and lifestyle rewards programme which has a portfolio of over 9 million members and more than 700 business partners worldwide. Driving the loyalty marketing strategy of worldwide members, charting the eCommerce and digital technology development, formulating partnership strategy to create business synergy as well as determining database marketing strategy to enhance membership and revenue development - all come under Stephen’s remit. An ardent advocate of Design Thinking - a collaborative and customer-focused problem-solving methodology - Stephen takes special interest in a stakeholder-centric approach that uses the convergence of innovation, customer insights and technology to drive the company business.

Stephen joined Cathay Pacific Airways in 1998 and has been with the airline group in a various management positions in Hong Kong, USA, Singapore, Japan and Vietnam. Prior to taking up his current role, Stephen was Vice President Sales, Americas. He took charge of passenger sales strategies and distribution management across the region. A Sloan Fellow of the Stanford Graduate School of Business with an MSc in Management and a certificate in Public Management and Social Innovation, Stephen also holds a BA in Marketing from Michigan State University. Having completed the INSEAD Executive Education Programme - France and Singapore, Stephen has also studied management training courses with the Chinese Academy of Governance in Beijing which includes studies in China Governance and China Economy. He serves as an appointed member of the Entrepreneurship Committee Advisory Group (ECAG) of the Hong Kong Cyberport Management Company Ltd., responsible for administrating the vetting and admission of Cyberport Creative Micro Fund and Cyberport Incubation Programme. A sought after speaker on customer loyalty, customer relationship management, the value of Design Thinking and innovation, Stephen frequently presents at various academic seminars and business conferences in Asia and around the world. Like many people, Stephen loves football, but he goes a step further than most: not only does he play himself but he is actually a certified football coach under the Asian Football Confederation and enjoys sharing his knowledge and skills with young athletes.

Meet Stephen S.Y. Wong, CEO of Asia Miles
Dinner with Stephen S.Y. Wong (9 Nov)

9 Nov 6:45pm

All places taken.

Dinner will be held on 9 November 2017 7pm at Mustard Seed in Wan Chai.


All volunteer hours must be completed from 1 June 2017 to 30 October 2017.

Dinner will be held on 9 November 2017.

Cost per person will be HK$100 (Students)/ HK$150 (General Participants) to cover running cost of the program.

BIG thank you to our event sponsors!

Venue sponsor:

Mustard Seed (

Mustard Seed co-working space, is a space and community dedicated to nurturing entrepreneurs and creators in the arts and entertainment industry. Our mission is to provide startups with ample resources, different opportunities, and a supportive community, giving them the right exposure to grow. Make The Next Big Think happen with us.

Food sponsors:

Deliveroo (

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 20,000 best-loved restaurants, as well as over 30,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with more than 1,000 employees in offices around the globe. Deliveroo operates in over 150 cities across 12 countries, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates and the United Kingdom.


SOHOFAMA is where urban farming meets comfort Chinese cuisine for the Hong Kong of today. SOHOFAMA’s goal in any of its projects is to raise awareness for healthier living through serving good, chemical-free food, including locally grown ingredients which support the community, and organic ingredients, which support the body. Drawing on the Chinese tradition, we have created seasonal herbal soup selections, designed to suit a range of wellness needs of the urban dweller. Our menu is carefully balance to reflect both the old and the new with some dishes reflecting childhood favorites, while others celebrate the multiculturalism of today's HK society in dishes, and absolutely no MSG or chicken powder. Instead, we use freshly grown herbs for taste and slow cooked chicken broth to fully enhance flavours.

Dinner with Stephen S.Y. Wong (9 Nov)

9 Nov 6:45pm

All places taken.

Dinner will be held on 9 November 2017 7pm at Mustard Seed in Wan Chai.

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