We need creatives to create mental health content (visual & written) directed towards youth for our social media
Care Bear focuses on mental health mobilisation to builds peer-support and resilience among youth in face of challenges. To facilitate mental health awareness and conversations to connect individuals going through hardship, social media presence is essential to reaching out to youth, and to create relatable content that the audience resonantes with.
Branding guidelines and references will be provided, alongside regular updates and follow-ups. We encourage creative expression, and welcome any style of writing/ content from personal sharings, infographics to quotes and puns that appeal to different demographics!
Part of Care Bear's mission is to provide education and facilitate conversation on mental health topics to connect with youth, so that they know they're well supported and their voices are heard. The project will be an ongoing series with various themes ranging from risk-taking & overcoming fears (May) in response to Mental Health Awareness Month, to other topics coming up in the following months.
01 Jun 2021 - 31 Aug 2021
Remote
每週 2 小時
https://www.instagram.com/carebearhk/
Care Bear incorporates technology with the human touch in a hybrid format to build peer-support among youth with depression. Given the prevalence of mental health problems among youth, students report feeling isolated when emotional buffers become less accessible under COVID-19. Through targeting negative cognitions, the venture early detects and alleviates the symptoms of depression among at-risk youth. Care Bear, consisting of a game-based app and a customized care package service, utilizes the S.M.A.R.T. goals framework, and includes online anonymous pairing and physical features to foster resilience and mutual empowerment.
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