The Secrets Behind One of the World’s Most Beautiful Candy Shops — Lunch with Rosie O’Neill, Co-Founder of Sugarfina

1HbUfnjlXImNEs6Q3mLHPlQ scaled
Lunch with Rosie raised 52 volunteer hours!

Sometimes the most meaningful and inspiring conversations happen over casual meals. The Time Auction Blog is a snippet of our meetings with people who have found passion in their lives and career.

As an entrepreneur or business leader, the tiniest difference in our mentality will make all the differences. At Time Auction Los Angeles, we’re honored to have lunch with Rosie O’Neill, Co-Founder of Sugarfina to share her journey on building the luxury confections boutique and the mindset behind her success.

Meet Rosie O’Neill!

Rosie O’Neill is an entrepreneur best known for her Champagne and Rosé-infused gummy bears, launching Sugarfina along with her co-founder and husband Josh Resnick in 2012 to specialize in serving the finest confections from artisan candy makers around the world for grown-ups.

Ever since the opening of Sugarfina’s first retail boutique in Beverly Hills in November 2013, it has undergone an accelerated growth to 40 stores and 12 Nordstrom shop-in-shops in major cities, such as Los Angeles, New York, Boston, Chicago and Vancouver, plus the brand’s first overseas boutique in Hong Kong. Named one of the “World’s Most Beautiful Candy Shops” by Architectural Digest and “World’s 10 Most Innovative Retailers” by Fast Company, Sugarfina disrupted the $200B sweet space at retail with its innovative store design and experience.

Rosie herself is honored as Fast Company’s 100 Most Creative People (2013) and Goldman Sachs 100 Most Intriguing Entrepreneurs (2016, 2017). She is also a frequent keynote speaker at industry conferences including WWD Beauty CEO summit, Etail East, Future Stores, and Playcon. She is also a member of Young Presidents Organization (YPO) in the Santa Monica chapter.

1LSLNh2fTgNfR89fOfXHIrg scaled
1LaFWwEWOqMfTWhe7l zh8g scaled

Alter Ego Effect

When we asked Rosie about the secret behind her amazing achievements, Rosie affirmatively told us it was her alter ego.

Unlock the alternate person inside you — Rosie used her own examples at work and at leisure to show us how we could use our alter ego to achieve something seemingly impossible.

She encouraged us acknowledge that there’s a person inside us who is confident, self-assured, intelligent and able to make the world a better place.

“ You can think through the mindset of how that alter ego would approach certain situations.”

The alter ego effect is not about creating a false mask but rather about finding the hero already inside us by overcoming the self-doubt, negativity, and insecurity that hold us back and empowering us to ultimately become our best self.

Intention without Action is Nothing

When being asked about the lesson that took her the longest to learn, Rosie had no hesitation in answering us that it was related to hiring the right employee.

“I have a hard time recognizing when people have good intentions but they may not be a right fit for the role, I would let good intentions win out over everything else.”

As Rosie explained, it is crucial to get the right people on the bus and the wrong people off the bus. The smartest business decision we can make is to recruit qualified people. Bringing the right people on board saves us thousands, and the business will run much more effectively and efficiently. At the end of the day, we bet on people, not on strategies.

1ytO m6mFUYcEWUMehf7GNA scaled
1icPMk1tJuLopxrNYr6Osng scaled
1Ilghp9yoFKKZIju2VkzZeQ scaled
1upYTkm20ehMS2Xnl7LMmaQ scaled

The Myth of Perfection

The desire to become perfect sometimes does more harm than good to people and ironically dooms them to depression and anxiety. At first, we might think that trying to be perfect is desirable, but often it turns out to overshadow the essential values and flexible nature of our goals.

The nature of the goal requires flexibility plus a real motivation to achieve the goal of creating something extremely innovative and original. Customers don’t look for perfection — they look for cost-effectiveness, and the experience they get from a good product.

“Perfect is sort of the enemy to progress. Sometimes you spend so much time trying to get the product right that you won’t get it to the market.”

If we strive towards our goals with passion and an open mind, we will find it very natural and instinctive to achieve high standards. Strive for the best with passion.

1xJVj8QWJUF0n7w R0y dzw scaled

Thank you so much, Rosie, for raising 52 volunteer hours and all the volunteers who dedicated their time for Surfrider Foundation, UCLA/ UCI Blood Donation and more!

For more amazing learning opportunities, visit Time Auction Los Angeles to volunteer and meet inspiring mentors!

This article originally appeared on our blog on Medium:

Updated on 8 April, 2021
Share on

Volunteer Your Skills for Worthy Causes

Ever thought you could volunteer with your skills?

Discover volunteer projects where you can use your skills to support causes – all while building your resume, gaining references and making a difference!
Discover Projects
你對「做義工」嘅認識有幾多?好多人都未必熟悉除咗賣旗籌款同探訪老人院之外,仲有咩其他類型嘅義工服務。究竟坊間有邊啲做義工嘅途徑,可以搵到適合自己嘅義工機會呢? 其實香港大大小小嘅慈善團體或非牟利機構  (NGO) 都會招募義工,而非牟利機構嘅義工服務範疇亦非常多元化,包括技能義工 (Skilled-volunteers),善用義工嘅個人技能同專長服務社會。你可以根據唔同嘅服務種類,或者按自己嘅喜好、關心嘅社會議題選擇義工機會。以下係5種常見嘅義工服務範疇同機構簡介畀你參考: 目錄 (一):動物福利 (二):長者服務 (三):青年發展 (四):環境保護 (五):社區服務 技能義工配對平台推介 常見嘅義工服務範疇(一):動物福利 如果你係狗奴、貓奴,或者鍾意動物,不妨考慮做動物義工!除咗有機會親身接觸毛孩之外,仲可以利用自己嘅一技之長,支援NGO嘅日常運作。雖然根據政府公佈的數據,動物棄養嘅數量有持續下降趨勢,但因近年的移民潮影響,保護動物慈善協會表示棄養寵物個案兩年升近三倍。因此,很多關注動物福利的團體都十分需要義工加入服務行列。 義工服務性質:清潔籠舍、照顧動物、活動推廣等 香港動物基金 Hong Kong Paws Foundation 香港動物基金係一間完全依靠慈善捐款同義工支持嘅動物福祉組織,希望拯救被虐待、遺棄同走失嘅動物。 香港愛護動物協會 SPCA (HK) 香港愛護動物協會係本港首間兼顧動物福利各方面嘅慈善團體,提倡善待動物,同時打擊同防止虐待動物。 Bring Me Home (Suppaw) Bring Me Home (Suppaw) 係一個寵物社交網站,亦係香港首個無償動物領養平台。 嘉道理農場暨植物園 Kadoorie Farm & Botanic Garden 嘉道理農場暨植物園為需要支持的農民提供農業援助,幫助他們過上獨立嘅生活; 並為公眾提供休閒同教育體驗。  Team for Animals in Lantau South (TAILS) 南大嶼山動物保護隊為有需要的貓狗提供救援、醫療、絕育、養育、庇護、寄養同領養服務,包括那些 流浪、被遺棄、受傷、虐待同忽視既貓狗,大力提倡動物福利,相信教育可以創造有利於香港動物嘅變革。 立即發掘更多! 常見嘅義工服務範疇(二):長者服務 隨著香港長者人口上升,越來越多關注老人家嘅機構都招募緊義工,希望為老友記送上更多關懷。 義工服務性質:家居維修、網頁設計、文字翻譯等 […]