The Bruce Lee Startup Mentality —Lunch with Wes, Founder of Casetify

1gXe3QFNpH3t8vLvU7Qrfhw scaled
Wes donating lunch and raising 120 volunteer hours

Sometimes the most inspiring conversations happen over casual meals. The Time Auction Blog is a snippet of our meetings with people who have found passion in their life and career, where we get a glimpse into their mentality behind their stories.

Started just 5 years ago, Casetify has become the world’s 3rd largest tech accessories brand with fans including Lucy Hale, Snoop Dogg and Pharrell Williams. We had lunch with the founder Wesley Ng at the Casetify office, who shared with us how an idea to empower self-expression through tech and design has grown a raving international fan base.

1rG43wjL6X8o7z6fiEgq QQ scaled
1RcTfX07IuePsyCeR14qCvA scaled
1NlmIckpABbITy2GwUxiMqQ scaled
Casetify office

Do you have a life motto you live by?

“Speed — moving fast is important. As the Chinese saying goes, 「天下武功,唯快不破。」.

It means in Chinese martial arts, having speed makes you invincible. Like Bruce Lee said, speed comes first, then accuracy, and then power. The same applies to startups, where we move fast and break things.”

13fPv7R9WEJOuiodzQDY Yg scaled
1sadD1bNaait39UhJV10w2w scaled

At this stage, what advice would you give to your 25 year old self?

“At the age of 25, I worked in a corporate world. Then I worked super hard and I do not regret for that since without these skills, I would not have what I have today. In media companies, I became an expert in graphic-designing and user experience, and these skills are both very important for me to create Casetify.

What I could do better is to talk with more different people as this increases my self-awareness, opens me up to fields that I am not familiar with.

To be frank, I had no will to start my own business until I was 30. So work hard and be open to any possibilities, find a company that shares the same values with you if you can.”

1Y6LsZbd0uwQfQA8OuInbzg scaled
1cDdGlVRIbtA9YuzOz4zq4g scaled

How can people impress you?

“People who are hustlers.

Another kind of people who can impress me are those who take things as if they own them — people who work like a boss. This quality makes them a great problem-solver, who can make decisions independently. They don’t wait, they do first, they learn from mistakes. This attitude is particularly important for working in a startup.”

1Jm8cUwLnVpodVn6WC1H7Ew scaled

What is one thing that you hope all of us can take away from meeting you today?

“(To all mentees) What do you think then? I think we’ve talked about quite a lot of things today?”

“Speed” “Communication” “Self-awareness”, says a few in the group.

“It’s important to take some time to understand yourself and what makes you happy, then reverse engineer it.

Entrepreneurship is not for everyone. I didn’t aspire to become one either when I was in my early 20s. All I wanted was to find a good job in a decent company. But when I found that the company that I worked for no longer accepted my novel ideas, I quit and started my own business to do what I think is right. So coming back to the question, firstly you need to identify your passion then reverse engineer it.”

1sLOWbnLEZcsaNXI7XDZafg scaled

Thank you Wes for raising 120 volunteer hours to Redress, FoodAngel, Hong Chi Association, Yifan Mandarin and more, as well as everyone for volunteering!

For more experiences, visit Time Auction, a platform featuring inspiring mentors while encouraging volunteerism.

A few messages from the volunteers:

Chiara D'Cruz

Hey Wes! Chiara here! Thank you so much for meeting with us and giving us insight into your journey with Casetify. Your life advice and the advice you gave me about starting my own apparel store really helped and is something I will definitely be thinking about! Thank you so much and I wish you all the luck with Casetify and its growth.

Danny Advani

It was nice to meet Wesley Ng. Your way of explaination was really cool and easy to understand. In case there will be some future business opportuniutiues whch needs cases and cases I would knock on your door first. Your company together with the lightning speed will win a lot of future product clients and leave a good message as you gave the snoop dog experience that will be iun our hearts for a long time. Thanks and all the best.

Imbert Fung

Thanks for sharing your journey and insights. It was a good event.

This article originally appeared on our blog on Medium:

Updated on 8 April, 2021
Share on

Volunteer Your Skills for Worthy Causes

Ever thought you could volunteer with your skills?

Discover volunteer projects where you can use your skills to support causes – all while building your resume, gaining references and making a difference!
Discover Projects
你對「做義工」嘅認識有幾多?好多人都未必熟悉除咗賣旗籌款同探訪老人院之外,仲有咩其他類型嘅義工服務。究竟坊間有邊啲做義工嘅途徑,可以搵到適合自己嘅義工機會呢? 其實香港大大小小嘅慈善團體或非牟利機構  (NGO) 都會招募義工,而非牟利機構嘅義工服務範疇亦非常多元化,包括技能義工 (Skilled-volunteers),善用義工嘅個人技能同專長服務社會。你可以根據唔同嘅服務種類,或者按自己嘅喜好、關心嘅社會議題選擇義工機會。以下係5種常見嘅義工服務範疇同機構簡介畀你參考: 目錄 (一):動物福利 (二):長者服務 (三):青年發展 (四):環境保護 (五):社區服務 技能義工配對平台推介 常見嘅義工服務範疇(一):動物福利 如果你係狗奴、貓奴,或者鍾意動物,不妨考慮做動物義工!除咗有機會親身接觸毛孩之外,仲可以利用自己嘅一技之長,支援NGO嘅日常運作。雖然根據政府公佈的數據,動物棄養嘅數量有持續下降趨勢,但因近年的移民潮影響,保護動物慈善協會表示棄養寵物個案兩年升近三倍。因此,很多關注動物福利的團體都十分需要義工加入服務行列。 義工服務性質:清潔籠舍、照顧動物、活動推廣等 香港動物基金 Hong Kong Paws Foundation 香港動物基金係一間完全依靠慈善捐款同義工支持嘅動物福祉組織,希望拯救被虐待、遺棄同走失嘅動物。 香港愛護動物協會 SPCA (HK) 香港愛護動物協會係本港首間兼顧動物福利各方面嘅慈善團體,提倡善待動物,同時打擊同防止虐待動物。 Bring Me Home (Suppaw) Bring Me Home (Suppaw) 係一個寵物社交網站,亦係香港首個無償動物領養平台。 嘉道理農場暨植物園 Kadoorie Farm & Botanic Garden 嘉道理農場暨植物園為需要支持的農民提供農業援助,幫助他們過上獨立嘅生活; 並為公眾提供休閒同教育體驗。  Team for Animals in Lantau South (TAILS) 南大嶼山動物保護隊為有需要的貓狗提供救援、醫療、絕育、養育、庇護、寄養同領養服務,包括那些 流浪、被遺棄、受傷、虐待同忽視既貓狗,大力提倡動物福利,相信教育可以創造有利於香港動物嘅變革。 立即發掘更多! 常見嘅義工服務範疇(二):長者服務 隨著香港長者人口上升,越來越多關注老人家嘅機構都招募緊義工,希望為老友記送上更多關懷。 義工服務性質:家居維修、網頁設計、文字翻譯等 […]