As a seasoned growth marketing professional with over 10 years of hands-on experience, Samson has helped various tech startups across Asia grow from the ground up to achieve breakthrough success. Working closely with founders as an early team member of companies like Xiaomi, DJI, Eatigo, and Zenyum, Samson took the lead in building sustainable growth and marketing programs, taking them from launch through hyper growth phases. Whether it was developing brand identity, community engagement, funnel strategies, or performance campaigns, Samson took pride in establishing strong marketing foundations for brands from scratch and gradually growing them into multi-million dollar budget campaigns. While the manpower, timelines or budgets were not always ideal, he found creative solutions to move the business forward. Now, Samson enjoys advising ambitious founders as they launch new ventures. As a co-founder at Fruitful Digital and consultant at Inspect Element, Samson leverages his diverse experiences to guide startups in high-potential sectors, like Fintech, Edtech, Healthtech and Foodtech, to design and execute their go-to-market plans. When time allows, Samson also shares lessons from the field with proven frameworks for up-and-coming marketers at seminars, and universities and as a guest lecturer at the Growth Marketer Academy. Samson’s goal has always been to meaningfully contribute to visionary entrepreneurs’ and brands’ success stories of Hong Kong to expand globally. Through working with energetic teams, Samson aims to market creative and disruptive solutions on a regional scale. While the industry continues to evolve rapidly, Samson’s passion remains in cultivating growth through innovative and strategic marketing approaches.