Digital Marketing Strategist

Brainstorm, plan and co-create a digital marketing strategy with our team for our new counselling service targeting educators and healthcare professionals

Digital Marketing Strategist
健康
社區發展
精神健康

Posted 11 個月 ago. Application closed.

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義工服務詳情

我們需要
  • Join a briefing call to understand more about our organisation and the new counselling service program that we are launching
  • Brainstorm, propose and support the implementation of the digital marketing plan (ex. create content calendar, media buying)
  • Work closely with our volunteer marketing team (ex. Marketing and Strategy Advisor) and our team to execute the digital marketing strategies
  • Collaborate with social media content creators to ensure our content is engaging and reaching to target audiences
  • Support with SEM marketing and ad campaign management - Reviewing analytics, content and budget
  • Monitor the performance and update our team regularly, suggesting improvements to be made along the way
背景資料

ReSource is a non-denominational, multi-cultural and a local registered charity which has been providing professional and affordable counselling service since 1973.We are working on a new pilot program which provides online and in-person counselling service for medical professionals and educators during 2022 – 2024. This program aims to increase overall well-being and avoid burnout of both target groups through professional counselling service.

我們可提供的資源

A briefing session and a close collaboration with our project team. Social media accounts access will be provided.

對我們的意義

By improving our digital marketing results (engagement, conversions etc), we will be able to reach a wider range of potential clienteles and efficiently promote our mental health services and support in the field of medical and educational settings.

服務日期

01 Aug 2022 - 30 Jul 2023

服務地點

Remote

小組義工項目

您將會跟其他優秀的義工合作。

要求

Time

每週 4 小時

技能
  • 增長策略
  • 媒體遊說
  • 市場調查
  • 策略諮詢
  • 搜尋引擎行銷
  • 社交媒體廣告系列
  • 線上營銷
  • 電子郵件營銷文案
語言
  • Chinese (Cantonese)
  • English

關於機構

ReSource The Counselling Centre

www.resourcecounselling.org

服務範疇

健康
社區發展
精神健康
我們的工作

ReSource The Counselling Centre was established almost 50 years ago as a registered charitable organisation offering multi-lingual professional counselling service for people residing in Hong Kong. We offer confidential and professional mental health services such as counselling to individuals, couples, and families, as well as support clients who are in crisis or those with more severe mental illnesses. ReSource aims to empower clients in dealing with their problems and developing their potential. A sliding fee scale provides affordable counselling to all clients.

Digital Marketing Strategist

4 hours per week, 12 個月

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