我們需要

• Develop and execute a content strategy for website, social media, and email campaigns, leveraging content from writers, industry editorials, and internal news/events.
• Curate, edit, and publish high-quality content (e.g., blogs, newsletters, social posts) to align with brand messaging and audience interests.
• Manage content calendars to organize and schedule content from writers, industry sources, and internal events for timely publication.
• Collaborate with writers, designers, and internal teams to adapt and repurpose content for different platforms and campaigns.
• Monitor and analyze content performance (e.g., engagement, traffic, conversions) to refine strategies and maximize impact.
• Ensure all content adheres to brand guidelines and platform-specific requirements.
• Stay updated on industry trends and competitor activity to identify opportunities for thought leadership and content innovation.

背景資料

This project aims to streamline and enhance our digital content strategy by leveraging existing resources—such as content from writers, industry editorials, and internal events—to strengthen brand presence, engage our audience, and drive consistent messaging across website, social media, and email platforms.

我們可提供的資源

You will work closely with the Marketing Director (based in Hong Kong) and multifunctional teams.

對我們的意義

As GWC celebrates its 10th-year milestone in 2025, expanding our digital presence is essential. Our goal is to optimize the website to engage a diverse audience from different backgrounds, interests, and life stages, encouraging meaningful contributions. By creating a user-friendly, dynamic platform with impactful event features and inspiring content, we aim to deliver a message that resonates deeply with every visitor.

服務日期

31 Mar 2025 - 12 Dec 2025

服務地點

Online

小組義工項目

您將會跟其他優秀的義工合作。

機構會提供義工津貼