Belinda Koo, Founder of XYZ, has embarked on a mission to help others effect positive change in their lives through the embracement of exercise as a way of life. Her tenacity as an agent of change is a case of both nature and nurture. At the tender age of 5, she awoke to discover that her father had died in his sleep from a heart attack. As a young child grappling with the complexity of grief, Belinda suppressed the sense of loss and realised early on that to overcome life's setbacks would require immense discipline and mental strength. It was her mother - an ardent social worker who tirelessly helped those in need that became her role model throughout her early years. As a single parent raising three children, she taught Belinda the importance of being an asset and not a liability in life, to family and to society. The demands of her role as a private banker and devoted mother of three meant life were never short of battles, strengthening her resolve to seek effective ways to release and recharge. It was through exercise – particularly cardio exercise – where she discovered a great sense of challenge, and satisfaction from embracing and overcoming each challenge. This inspired Belinda to rethink how to use exercise as a platform for building strength and character with a fresh angle. Her proposition is nothing short of a radical spin on the latest indoor cycling phenomenon; a darkened cave-like theatre, world-class instructors with performing arts backgrounds, mesmeric music tracks combined with intense visual effects. Through the infusion of entertainment with a high intensity cardio work out, Belinda’s XYZ aims to unlock hidden energy that propels the body and mind to operate at a level beyond conscious reach. The feeling of conquering an insurmountable challenge that ultimately lies within leaves each participant with a significant boost in 'feel-good' factor after each class. In less than three years, Belinda has inspired over 16,000 individuals to embrace cardio exercise through the XYZ platform with locations in prime Central and Causeway Bay. From students to celebrities, social media pages have been set alight describing the experience with pioneering terminology such as 'health clubbing' and 'spin party', a true testament to Belinda's ground breaking vision. Her work has also garnered the attention and recognition of leading publications such as the Hong Kong Economic Times, China Daily, and Robb Report, which voted XYZ as one of “The Ultimate 8: Best Boutique Gyms Around the World” in 2015.

Belinda holds an Executive Master of Business Administration from the Ivey Business School, University of Western Ontario and a Bachelor of Arts from the University of Toronto. Belinda is currently Managing Director at UBS Wealth Management specialising in helping family offices and corporates with their investment management, governance and philanthropic needs. She has been awarded the UBS Circle of Excellence award (top 100 bankers globally in UBS Wealth Management) for the past two years and achieved UBS Dragon Club status in Asia for 5 consecutive years. Belinda is also a Fellow of the fourth class of the China Fellowship Program and a member of the Aspen Global Leadership Network.