As Vice President of the Lifestyle and F&B Concepts department at Genting Hong Kong Limited and Executive Chairman of ZOUK, Andrew Li is tasked with creating a lifestyle platform using the powerful ZOUK brand that will encompass all aspects of food, beverage and entertainment and elevate it to a global presence. Having curated many high-profile nightclubs and music festivals, Andrew aims to add F&B, retail and in the future even hospitality (by way of hotels) to compliment the brand’s offerings. The ZOUK name will also be used to enhance the onboard experience of Genting’s existing and future vessels including its food and beverage outlets and entertainment facilities. Furthermore, Andrew will oversee the planning and organization of special events to attract a new clientele and enable them to experience the company’s signature Asian hospitality in new and unique ways by offering fresh dining, clubbing and entertainment venues and experiences. In 2015, Andrew spearheaded BEATSHIP, a monthly all-night beach club party held on the Superstar Virgo, which was met with great success in the Hong Kong market. Andrew brings to the role a wealth of lifestyle, F&B and hospitality experience from a variety of positions at high-profile companies. Most recently, Andrew was COO of Privé Group in Hong Kong, a premier lifestyle F&B concepts group encompassing an extensive portfolio of food and entertainment establishments including Michelin-starred restaurant NUR, Bungalow (nightclub), LEVELS (nightclub), AMAZAKE (Japanese izakaya) and Common Room (gastrobar) . Previously, he also worked with the Four Seasons Hotel Hong Kong and Como Hotel and Resorts internationally. A graduate of Durham University in the United Kingdom, Andrew completed further studies at the Beijing Language and Culture University.