Aaron is currently Head of Hong Kong for EasyVan by lalamove, a multinational start-up founded in Hong Kong which have raised $20M USD since late 2013. He is responsible for improving business performance and elevating growth in a key market for South-East Asia. Aaron has spent his career leading teams and consulting corporate and SMEs on change management in Australia and Hong Kong. His entrepreneurship and breadth of functional experience spanning across Business Development, Digital Marketing, Customer Service, Human Resources, Project Management and Information Technology, makes him an all-round leader. Aaron was formerly the founder of a trading business, a customer of EasyVan and fate brought the two together. Prior to that, Aaron worked as senior consultants at IBM and Hay Group where he led advisory services on change management and talent strategies. Before that, Aaron spent his time in Australia, taking on managerial roles in consultancies and SMEs responsible for project implementation and business transformation strategies. Aaron volunteered as project advisor at Asian Charity Services from 2012 - 2015. He graduated from Macquarie Graduate School of Management, Australia with an MBA, and University of New South Wales, with a Bachelor of Commerce in Marketing and Management.